To give brief information, TURQUALITY was established so that companies with high brand power potential can become global players with their own brands in international markets. At the same time, it was created to raise and establish the positive image of Turkish goods through these brands. This program, carried out by the Ministry of Commerce, is the first and only state-supported branding program in the world . Within the scope of Turquality supports , it is important for brands to have an innovation- oriented structure in order to gain a place in the global market. What is Innovation? According to the Oslo Guide published jointly by OECD and Eurostat , innovation is “A new or significantly improved product (good or service) or process.
A new marketing method
The application of a new organizational method in business practices, workplace organization or external relations.” Of course, it should not be Buy Bulk SMS Service forgotten that innovations that make life easier and simple improvements in processes can also be innovations. This innovation may be in the product itself or the service offered to the customer, or it may be in the process of marketing strategy activities of the product or in the organizational structure. Innovation, which is the focus of companies, is a process in which not only marketing, human resources or R&D, but all departments should be involved. If senior managers in the company do not attach importance to innovation, do not patiently support and encourage it, expecting the program to be successful will be a very optimistic scenario.
Companies that can show
Unity and patience and adapt innovation to all their processes. They maintain the mechanisms that renew and keep AUB Directory themselves alive. Such as developing new business opportunities, creating new products, improving. Existing products, acquiring new customers, increasing the loyalty. Of existing customers and increasing profitability by reducing costs. Brand and strategy. When asked what are the two most important things in terms of turquality. Our answer is clearly “Brand and strategy”. In an environment where corporate strategies. Are expected to be based on target markets (countries). Turquality and innovation strategies” of companies are also important. When determining innovation strategies. It is necessary to take into account factors such as macroeconomic situation. Market needs, the situation of competitors in the sector, compliance. With company strategies, and competencies within the company.
