Although by now many of you What does are familiar with the functions and services of a it is worth remembering them, not because they are repetitive, but because of the inevitable “custom” of permanent renewal that is breath in digital marketing itself, a very young, very technological discipline and, therefore, in constant evolution. What is new today in tools and implementations, tomorrow begins to be obsolete.
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What is a Digital Marketing Agency?
It is a company specializ in offering marketing and advertising services to other companies and professionals in the digital environment, using advanc digital techniques and tools that promote and position products and/or services to its clients on the Internet. The objective is to reach the target audience and increase conversion or sales.
Depending on the size of the company and the services it offers, it will be made up of professionals specialis in different areas, although it is increasingly important to have multidisciplinary training.
At Idento we work with professionals with training in:
That your email template is mobile-friendly, loads fast, and includes alt text for images to improve your email deliverability country wise email marketing list and user experience. You find the right listings for your products and services, with 100% accuracy and high-quality customer support to promote your business and increase sales by advertising agency collects information from authoriz websites (4 good quality or quantity databases, using which you can target potential customers conquer
What services does a digital marketing agency offer?
The digital field today is so broad that an agency can offer numerous services , although there are also agencies that are highly specializ in just one or two of them. Logically, the size of the agency determines the scope and dication of the services that can be offer. It is difficult for an agency with 4 or 5 people to cover the same as another with 20 or 30, even if it works with some collaborators.
For example, there are agencies focus solely on the field of others, however, focus onwhile there are those that focus on branding and branding, or on advertising with Influencers, turning their activity into the creation of brand content.
The main digital services that are in demand today are list below, without the order we establish establishing a priority or greater or lesser importance. Some of them, although we mention them, are not includ in Idento’s product portfolio.
Web Design and Development
consists of creating a website orient to business objectives, as a business card for your audience . Custom websites, landing pages, CMS such as WordPress or Joomla, and e-commerce platforms such as WooCommerce, Magento or Prestashop are the most in demand.
Custom layout tasks can also be includ, for example, to pass on the already laid out design and have it programm by another person or company.
Web development includes the most specific part of developing complex applications or portals that can require many hours of programming because they have unique and customiz functionalities.
SEO positioning
Everyone wants to be first on Google, but without paying for each visit. It is a small job, which requires a lot of technical how to increase your number of fans on facebook training, knowlge and dication, and which has mium and long-term results, so it is not suitable for the impatient, but if your project is serious and you think it will last for years, it is certainly a good idea to start working on it as soon as possible, so as not to leave the bulk of online acquisition in the hands of advertising alone.
The truth is that r organic positioning is a very exciting topic
Furthermore, it is asb directory not only applicable to the Google search engine, but also to other search engines such as Bing, Yahoo!, YouTube, Google Play, and covers actions such as positioning the company’s listing on Google MyBusiness (yes, this is also SEO).
It may also cover only a pre-start audit of a project or a consultancy assignment for other people to carry out.
SEM/PPC/Display/Video Advertising
This includes both advertising with search engine ads (mainly Google and Bing/Yahoo!, although it can also be done on the Russian Yandex), as well as display advertising that is usually paid per click, that is, per visit.
To do this, we use platforms such as Google Ads, Microsoft Advertising and other secondary platforms such as Criteo, Oniad, Amazon Ads… Each platform has its own focus and different possibilities, although the preferr and most us is undoubtly Google Ads, because you can use it to make ads in search engines, display ads, Gmail, YouTube, Google Maps…
Social Ads (Social Mia Advertising)
These are ads on the main social advertising platforms. The best known are Facebook (which includes Instagram), Twitter and LinkIn, but there are others available such as Snapchat, TikTok or Pinterest, which can be interesting depending on the audience and objectives we have.
It is a study of the business and the market, which, bas on the objectives that the project wants to achieve, defines the most appropriate digital strategies and actions for a given period of time. It is advisable to address it before launching any acquisition action and it should be part of the business plan of any new company or one that wants to make the digital leap.
