How to increase your number of fans on Facebook Currently, knowing how to increase the number of fans on Facebook is the first major challenge for anyone who has just created an institutional presence on one of the largest social networks at the moment. Creating a Fan Page is an important first step, but it will be useless if there are no people who take notice of the content published on it. And worse, this audience will not show up spontaneously.
Therefore, knowing how to increase the number of fans on Facebook has become a real obsession for any social media professional, and especially for those who manage brands’ Fan Pages. In this article we have put together a short guide on how to get more fans for your Facebook page, covering issues such as: Preparing the website for integration with the Fan Page Creating a professional strategy for fan acquisition Social Media Optimization of your page Integration via social buttons Fan Page Disclosure Promoting page engagement You will see that contrary to what many people think, increasing the fan base of a Facebook page is not rocket science, but it does require technique and dedication.
A step-by-step guide on how to
Increase your number of fans on Facebook 1 – Avoid magical solutions 2 – SMO – Social Media Optimization 3 – Insert Facebook social buttons into your email template 4 – Display your Facebook address on other social media 5 Tips on how to increase the number of fans on Facebook 6 – Make your page launch a real event 7 – Create exclusive promotions for your Facebook fans 8 – Use paid advertising options on Facebook 9 – Promote engagement to the maximum A step-by-step guide on how to increase your number of fans on Facebook The Marketing Academy team selected, among the various options available to increase the fan base of a.
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Facebook page, those that generally tend to be the most efficient. Of course, depending on the segment of activity and marketing objective of the page, these solutions may vary, but we leave these specific tests at the discretion of each analyst. 1 – Avoid magical solutions Lately, the number of “companies” that sell Likes has been growing. Forget about it.
There is no way to consistently increase your
Facebook following using this type of strategy. The second reason is much more serious. Many of these companies achieve this “magic” by using resources that violate Facebook’s Fan Page Guidelines , and therefore, in the end, you may end up being punished for such practices. 2 – SMO – Social Media Optimization First of all, submit your website and blog to an SMO – Social Media Optimization process. , that is, prepare it for interaction with your new social media channel. To increase the number of followers on Facebook , you must first prepare the site in terms of sharing and interaction tools. Install classic Facebook engagement buttons like Like and.
Share in places like your blog posts and other places where it makes sense to have these elements. Another good option is to include the Facepile widget in your blog’s sidebar. These measures encourage engagement and help grow your Facebook follower base . 3 – Insert Facebook social buttons into your email template Provide a prominent place for engagement buttons in your company’s daily email template. Indirectly remind your contacts that you also have a presence on Facebook. This, in addition to showing this communication channel to your subscribers, will also help to promote your page. A good option is to incorporate the button or link into your email signature. Make this a standard for the entire company and employees. This is a detail that is often overlooked in companies.
Display your Facebook address
On other social media Most social media platforms offer a space for you to include your address on other networks in your profile and even in your publications. Don’t miss out on this opportunity and make sure to include your Fan Page address on these profiles as well. Another tip for those who want to know how to increase the number of fans on Facebook is to include an invitation to Like your fan page in the thank you message for following the Facebook for Business course. which sometimes surprises people with its simplicity. The logic is simple. Since someone follows you on Twitter, they’ll probably want to follow you on Facebook too.
Tips on how to increase the number of fans on Facebook Once you have prepared the groundwork on your website and other communication channels, it is time to start planning the actions themselves. Let us therefore look at some suggestions in this regard. 6 – Make your page launch a real event Promote the launch of your fan page as much as possible , turning it into a real event for your company. Prepare a newsletter campaign to send to your email base, post launch banners on your website and company blog, and make calls on other social media if you already have them. You can only grow your Facebook Page’s fan base by giving it exposure, and the launch moment is a great opportunity to create buzz around that fact.
Create exclusive promotions for your
Facebook fans Another tip for those who want to know how to increase the number of fans on Facebook is to create exclusive promotions for your fans through Form Gates and Fan Gates , valid resources for this type of strategy on Facebook. There are several Facebook apps that block certain content from being viewed only by fans, and by creating promotions based on this content you can increase your fan base for a specific purpose. Using discount coupons for these actions usually yields great results. 8 – Use paid advertising options on Facebook Another very efficient way to increase your fan base on Facebook is to use Facebook Ads , the network’s paid ads.
By promoting posts through Facebook ads and the Promote Post feature, you can greatly increase the exposure of your page and consequently the number of fans. In our Facebook Ads course, we highlight some strategies specially the ultimate guide to membership application forms designed for this type of action, since, as you may have already realized after reading this article so far, promoting this growth spontaneously is quite laborious and can take a long time. 9 – Promote engagement to the maximum Finally, I left the most valuable advice for those who want to know how to increase the number of fans on Facebook: Promote engagement as much as possible through quality content that adds value to people’s lives.
This is the true formula for success in
Facebook Marketing . Don’t fall into the comfortable temptation of turning your fan page into a mere digital platform for your offers and promotions. Give something before asking someone to buy your products or hire your services. Now that you have a good idea of how to increase your Facebook fan base and some tips on how to do it, all you need to do is plan your actions and get started! Stay up to date by subscribing to our Newsletter .The marketing professional in the Digital Age and his challenges The marketing professional in the Digital Age and his challengesThe digital marketing scenario in Brazil (and in the world) is maturing and the main proof of this is that the phase of being dazzled by digital and its technologies as a panacea for all ills has passed.
Digital is becoming increasingly integrated btc databasees into people’s daily lives and communication and marketing activities with offline technologies. The less we talk about digital and the more fluid and natural it becomes in our lives and marketing actions, the focus shifts to objectives and solutions and no longer to technologies – this has made digital transparent, in the same way that happened with electricity in the world. Currently, the discourses of agencies and professionals in the marketing area have been in the direction of on-off integration using each platform in the best possible way to contribute to the solution, instead of the old Manichean thinking of digital versus traditional, which marked the beginning of the penetration of digital technologies in the market.
However, comparing the
Brazilian scenario with that abroad – USA and Europe – we notice that agencies are at the same level of sophistication, but a good part of companies in Brazil, mainly small and medium-sized ones, still need to be trained to act strategically in a broader way, incorporating digital into traditional marketing actions. Another factor to consider is that digital technologies are multiplying and growing exponentially. This has brought increasing complexity to the marketing environment, which is constantly changing and, in turn, requires agencies, companies and marketing professionals to constantly update and train themselves, increasingly including programming and analytics. Thus, we are seeing a profound transformation of the environment, inaugurating the era of Geek Marketing.
