This is a call for subsidies from the Adelante Digitalización Program , for the digital transformation of SMEs in Castilla-La Mancha, co-financ by the European Regional Development Fund, for the year 2023.
Support Line for the Digital Transformation of SMEs
Its objective is to encourage investment in projects to promote the establishment of new sales channels for SMEs, to strategically position them in the online market or improve their positioning, through the creation or improvement of an online store to sell products or services over the Internet, or to start a digital business.
The actions eligible for this aid are:
- E-commerce: whenever any of the following measures are carri out:
- Establish new sales channels by creating an online store for the sale of products and services
- Starting a digital business that includes creating a digital store.
- Adaptation of existing virtual stores to incorporate online sales functionality.
- Improving already implement e-commerce software tools or replacing them with new ones.
- Digital marketing: when any of these actions are carri out
- Customiz marketing plan with advertising or commercial actions and strategies to be execut in the mia and internet channels.
- Promoting and improving online presence and positioning.
- E-commerce web portal : Insertion in marketplaces.
What is this aid and what can you request it for?
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The beneficiaries of this aid will be
- SMEs with a workplace in Castilla-La Mancha, excluding those with activities in the Artisan Sector.
The amount of this aid will be up to 70% of the eligible investment. In any case, the maximum subsidy to be grant will be 10,000 euros.
Support line for the digital transformation of the manufacturing industry in Castilla-La Mancha.
The main objective of this line of aid is to subsidize investment in projects for the digital transformation of the industry through the incorporation of Electronic, Information and Communications Technologies (EITs) in SMEs of an industrial manufacturing nature.
Eligible projects may not be less than the minimum eligible investment limit of 20,000 euros.
1st. 70% of the eligible investment in the form of consulting, engineering and equivalent services costs.
2º. 45% of the eligible investment in the form of tangible and intangible investments when the beneficiary is a crit application form: the complete guide microenterprise or a small enterprise, or 35% when the beneficiary is a mium-siz enterprise.
Introduce any of these technologies:
- Connecting the physical and digital world (3D printing, Internet of Things, robotics, etc.)
- Communication and information processing (iCloud, cybersecurity, connectivity, etc.)
- Management of traceability of information flows (big data, business intelligence, etc.).
- Implementation of a new ERP.
The beneficiaries of this aid will be :
- SMEs in the manufacturing industry with a workplace in Castilla-La Mancha (section C – CNAE List attach).
What are responsive design and adaptive design?
Responsive Web Design ( RWD) is a technique for developing interfaces that makes use of mia queries and style sheets, establishing width measurements in proportional sizes to create a flexible structure so that asb directory the content of the website adapts to different screen resolutions. In this way, the user experience is not affect. Therefore, it seeks greater flexibility, achieving a responsive interface .
Adaptive Web Design (AWD) is a technique that uses pre-establish screen sizes: 320px, 480px, 760px, 960px, 1200px, 1600px and creates a custom design for each of these sizes. When the device is detect, the design that best fits it from among those already creat is provid. Therefore, it is not as flexible but it is more comfortable to create.
Device Identification
Adaptive web design uses the web server to detect the device and adapt the web interface to a specific screen resolution. The burden of the process falls on the web server .
Responsive design uses Mia Queries (programm in the CSS stylesheet) to detect the resolution and then the layout, which is bas on flexible columns, adapts to the screen size. The burden of the process falls on the user’s computer.
Content optimization
With the responsive design methodology, information is preselect and only files specific to the resolution you are browsing from at that moment are download. Therefore, less data is download to the user’s computer and this will give the site a slightly faster spe.
However, with the responsive design methodology , all information is sent, whether or not it corresponds to that size, and then, depending on the screen, whatever is necessary is process. It consumes more data and the loading performance may be slightly worse.
