- Local SEO. Although people have become more likely to buy online, the number of local queries has increased significantly over the past year. Consumers have reduced the number of shopping trips, so it has become extremely important for them whether a product is in stock at a particular store. To develop this area, register your company on Google My Business, Yandex.Directory. Do not limit yourself to short descriptions – the more information, the better.
To sum up: to make a website interesting for whatsapp data search engines, it is important to rely on behavioral factors, pay attention to interlinking, usability, content, and technical parts.
Alas, the times of “magic pills” are over
Despite the fact that many projects that grew on quick solutions are still afloat, in today’s reality the old ways will no longer work.SEO promotionhas long gone beyond on-page optimization, today it is a complex ongoing work. So, in 2021, the following are no longer relevant:
- Simple mass actions and template approaches. You will have to create your own unique strategy for each individual project.
- Focus on several keys. PS rank pages by hundreds of queries, so it is necessary to dive deeply into the topic, use LSI phrases.
- Writing useless texts. Search engines are getting smarter, so meaningless content for the sake of content will drag a website down.
- Behavioral factors manipulation. It works internally linked 404 errors and serious wpo issues for now, but Google and Yandex are actively taking steps to solve this problem.
Traffic is no longer the main goal of promotion. If you sell something, we recommend focusing on conversion – it will be the most accurate indicator of the effectiveness of SEO promotion. Our will help you check the conversion rate of your sitechecklist for online store.
Instead of conclusions: recommendations for improving website ranking
Optimize the resource for different devices so that the user can order services and goods from a laptop, tablet, or smartphone with equal convenience.
Improve the information architecture of the website so that visitors can easily interact with the site and quickly find the materials they are interested in.
ptimize for user needs: publish useful expert information, detailed descriptions, and convenient blocks.
Create quality, diverse content:
text, video, podcasts. Use reliable sources, fact-checking.
- Develop your company brand – work with social approval, reviews, post real photos.
- Use the wide functionality of phone number germany search engines.
Knowing trends is great. But it is important to work with them effectively. If you need help optimizing a resource for new trends, our specialists will develop individual solutions and bring your website to the top of search engines.
