Internally linked 404 errors and serious WPO issues

 

Create specific pages for each service : Make sure that each service with relevant searches has its own page optimized for transactional keywords.
Redesign site architecture : Adjust the structure to make it easier to navigate to these key pages.
Optimize SEO tags according to the keywords identified in the initial study.

These problems directly affect user navigation and crawl budget .

What to review and correct:

Broken Links : Internal links that lead to 404 errors.
Excessive load time or critical Core c level contact list Web Vitals metrics (LCP, FID, and CLS).

 

 Unoptimized images and internal errors with 301 redirects

Although less urgent, these optimizations are important to improve overall site performance.

What to review and correct:

Images with excessive weight or whatsapp number without relevant ALT attributes.
Internal links pointing to URLs with 301 redirects, which affects crawl efficiency.

Key action: Compress images, update internal links to point directly to correct URLs (200), and ensure that important images have optimized ALT descriptions.

 

Why avoid automatic SEO audit tools?

Automated SEO audit tools can be useful for identifying basic issues, but they have one major limitation: they don’t interpret the data or consider the context of the website.

This can lead to misdiagnoses or prioritizing issues that don’t actually affect SEO performance. Some common examples include:

Pages in noindex marked as error
Automated tools may detect that certain pages are set to noindex and flag it as a critical issue. However, this setting may have been done a that depends very much on you intentionally to prevent irrelevant content (such as duplicate or low-value pages) from being indexed by search engines.

 

Titles too short on pages with little SEO value

An automated report may point out that page titles such as “Contact” or “Legal Notice” are too short, but these pages do not have a significant weight in the SEO strategy. Optimizing them would not add any real value to the website.

Lack of meta descriptions on pages with no ranking potential
Investing time in these corrections would be inefficient.

Canonicalization identified as a bug
If a page has a canonical pointing to another URL, automated tools may consider this a problem.

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