However, just because there are no concrete, BERT-specific tactics that sellers can employ, this does not mean that merchants can’t optimize their sites under this new paradigm.
The fact is that BERT enables Google
to comprehend natural language to a greater degree. In essence, this implies special lead that content creators can worry less about catering to Google and place an increased emphasis on the end consumer.
Therefore,
Much in the same way that—when
asked about optimizing for RankBrain–—Gary Illyes tweeted, “you optimize your content for users and thus for RankBrain,” the way that retailers optimize for BERT is by writing in a naturalistic style and successfully and telemarketing the same as call center and contact center comprehensively addressing the intent of the query that a page targets.
The fact is that the era of producing ultra-long-form 10,000-word pieces of content that dive into every conceivable facet of a topic is now coming to a close. In the age be numbers of BERT, retailers should seek to generate content that achieves several things simultaneously:
