A tool change always involves filling out a benchmark grid. Here are some examples of criteria for comparing and selecting the right tool.
Deduplication and attribution
This criterion will allow you to adopt the most ecuador phone number library relevant reading grid to manage your media plan:
Channel tracking granularity: channel group, campaigns, sources, media, keywords, etc.
Attribution rules: Single-touch attribution model, multi-touch, attribution window, post view, …
Advanced conversion tracking
Advanced conversion tracking aims to measure your media investments with more granularity without changing your strategies:
Product granularity: category, product name, brand, etc.
Data import mechanisms available: adding new conversions (online, offline, etc.) or enriching collected data (product information, margin, etc.)
Time monitoring
It allows to validate the availability of the comparisons used and the uab directory possibility of using the history of another platform:
Availability of necessary temporal comparisons
Ability to collect history with free version before migration
Ability to import history or do you focus on the message or on the reason for the message? cross-reference with history from another tool
Export of conversions & import of costs
This feature allows you to capitalize on
