A corporate code of conduct for a social interaction platform such as Twitter is therefore somewhat skewed for several reasons. It announces environment-specific rules for behavior that transcends that environment. And the focus is on the surface of visible output in media. Such codes of conduct merely respond to the accomplished fact that the visible corporate behavior apparently does not fit with the corporate values and standards for that behavior.
When people complain about something, the reason for this is more interesting than the final comment or complaint. australia phone number list Of course, you can sanction behavior, but if you do nothing about the cause of the behavior, that sanction does not solve anything. Suppose you, as a professional, make a critical comment about the incongruence between the communicated core value ‘innovative’ and the poor digital support you experience in the organization? Then you can respond to that comment. Or you can look at the incongruence that gave rise to the comment. You can work on the puddle of water. And you can work on the leaking tap above that puddle.
Old communication and the new communication
In the closed, paper world, you could keep mopping. No one could see the leaking tap behind the beautiful facade and no one had the (communication) means to make the origin of the mopped puddle visible. The communication playing field was still quite closed until a few years ago. The introduction of the term ‘social’ in communication has therefore had more impact than the sector may have wished for 5 or 6 years ago.
The challenge for communication professionals
A is no longer so much to proclaim messages (the old communication), but to understand human the quickest way to establishing trust with partners interaction (the new communication). Employees, customers and relations do what people have been doing for centuries: they communicate. The fact that we can now communicate using modern tools does not change this. The fact that behavior on social media is now school email list visible to everyone who is . Do you focus on online is inherent to digitalization. However, that does not make that behavior communication media behavior, to support reputation. The new communication is like .
