An interesting plays an incrdibly important role in marketing! The better and more precisely you define your model customer, the easier it will be to conduct marketing activities. Establishing a persona is your chance for market success. Step by step creation of a persona Defining a persona in marketing requires a bit of commitment. A model client is not only name, surname, age and gender. The characterization does not only refer to the person himself, but also to his motivations, likes, aspirations and other elements. Things to consider when defining a persona include: general data – in addition to the above, these are also place of residence.
Mastermind which was bought
Ducation, profession and interests, role in a social group -role in the family, the scope of duties relatd to this role, contribution to the household budget, the language he uses on a daily basis – both photo editor in professional and private life, goals and values - life motto, professd hierarchy of values, passions, lifestyle and habits – daily rituals, favorite ways of spending free time, preferrd forms of transport, financial situation – monthly earnings, accumulatd savings, loans, fears and problems – any concerns relatd to everyday life, problems that can be solvd by the product offerd by the company, to what extent, shopping preferences.
Sold a year later for a mere
traditional or online shopping, cash or card payment, large purchases once in a while or small ones more often, average expenditure on one purchase. This seemingly insignificant information can be an AUB Directory amazing support in creating a brilliant marketing campaign. Determining the profile of the ideal customer helps to choose the right form of promotion, facilitates the preparation of effective advertising messages, and also indicates what to pay attention to in the language of benefits to arouse the interest of recipients. Where to find information? Your website is a real mine of information about your audience. By analyzing the keywords they enter in the search engine.
