At first glance, this is a very similar solution to Google Ads: after searching for a certain keyword, the user will see a search results page that includes ads at the top and side of the page. When users click on the ad, they are sent to the advertiser’s landing page to generate conversions.
Like its competitor, Microsoft Advertising works on a CPC (pay-per-click) basis , meaning advertisers only pay if users click on their ad. However, the amount you’re willing to pay for each click will influence your visibility, and the more europe cell phone number list you pay compared to your competitors, the more likely you are to appear in the top positions.
However, this is not the only factor in viability, as the relevance of your ad and its performance history also play a role.
Of course, Microsoft Ads also offers different targeting options and different ad formats, which we will discuss in the following sections.
Microsoft Advertising Targeting Criteria
Microsoft Advertising allows you to segment campaigns with different criteria, such as:
- Keywords . You can create your own keyword lists, use Microsoft Advertising keyword research tools, or export previously created campaigns in Google Ads.
- Location : You can display your negotiations are the basis of everything store address in your listing and specify a radius within your city or even a zip code.
- Language : The language you set in your campaign will be related to the language the user’s web browser is set to.
- Device Type – You can segment users who are connecting from a mobile device, tablet, or computer.
- Time of day and day of week.
- Demographic data .
- Purchase Intent : You can create specific e-commerce purchase campaigns that display product images and prices.
Like Google Ads, Microsoft Advertising singapore number is very focused on optimization. To get the best results, you’ll need to regularly check performance reports and keep in mind best practices.
Advertising solutions
In this section we want to give you an overview of the different advertising formats and options that you can use in Microsoft Advertising. Each one is better suited to a specific purpose and a specific company.
Search Ads
These ads appear in the SERP when users perform search queries on Microsoft network search engines such as Yahoo!, Microsoft Bing, DuckDuckGo, AOL, and Ecosia, among others.
They are designed to increase advertisers’ conversions among the target audience that performs searches related to their products or services.
However, search ads may also appear in other places across the Microsoft environment such as Outlook, MSN, Microsoft Edge, and Microsoft Start to help you achieve your advertising goals and more easily reach your ideal audience.
Within search ads we find a wide variety Automated Campaigns of formats, such as: multimedia ads, dynamic ads, sector ads, application installation ads, search engine response ads and product ads, among others.
Source: about.ads.microsoft.com
Audience Ads
These ads appear in different content unrelated to the user’s search, but by integrating so organically into the environment and not interrupting the browsing experience, they have a high conversion potential.
