Failed negotiations can negate all preliminary marketing work. The following selection will help you understand the nuances of communication with the target audience, understand how to influence the client, and be convincing.
“The Perfect Pitch” by Oren Klaff
The author is sure that product presentation is not an art, but an exact science, and offers his own pitching method STRONG. The author’s methodology is based on research in the field of neuropsychology, Klaff’s personal developments. After reading “The Perfect Pitch”, you will learn how to hold the audience’s attention, control the presentation process, and correctly answer uncomfortable questions.
“The Psychology of Negotiations. How to Achieve More”, Margaret Neel, Thomas Lees. The publication is divided into two parts. The first is aimed at beginners and describes key approaches and nuances. The second is more phone number library practical, which describes the difficulties and problems in conducting negotiations, ways to effectively solve them. The work is based on economic and psychological research.
“Don’t Yell at the Dog!” by Karen Pryor
Written by a behaviorist, biologist, physiologist, and trainer who applied the principle of positive and negative reinforcement to negotiations. The book contains many vivid examples and practical recommendations.
And some more useful things for B2B business
“The New Rules of Marketing and PR” by David Meerman Scott.
To successfully develop a b2b business. In the online environment, it is. Important not only to conduct seowebsite. Promotion, but also to understand the nuances. Of internet marketing. Scott’s book is a detailed. Guide on how online marketing works, what methods exist. For promoting a business on the internet.
The age of facebook” by clara shih. Facebook is one of the most promising platforms. For developing b2b brands. “the age of facebook” includes a brief history. Of social media, an overview of the main changes. In the way business is done, and a step.-by-step guide to using the social network. For promotion. In the end, you will find out whether it really. Worksfacebook advertising, how promising is smm. And how to get the most out of your online presence.
“Contextual advertising that works” by Perry Marshall
There is no point in proving thatcontextual creating an optimization plan advertisingin Google is one of the main sources of targeted traffic for any business. The proposed publication allows you to understand the ins and outs of Google advertising, learn how to plan advertising campaigns, create attractive ads, and correctly use search engine tools.
Naturally, in order for new knowledge to be useful, it is important to immediately implement expert advice and apply technologies in practice. The note-taking method works great, allowing you to highlight and write down important points in order to return to them later.
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