Although often overlooked, outbound links also affect your site’s SEO
Make sure external links point to trusted sites related to your content.
Check for broken links or links leading to unsafe sites.
Beyond links, building a good online reputation is key to increasing domain authority.
Participation in relevant directories in your sector.
Appearances in digital media or collaborations with influential blogs .
Digital PR strategies to get natural mentions and links.
Plan ethical link building campaigns
based on relationships and valuable content that encourage other sites to link to your page.
The Off Page part of SEO is essential to job function email list consolidate your presence on Google . A good link profile, combined with digital authority strategies, will position your site as a reference in its sector.
Once you have identified the issues through the SEO audit, the next step is to organize them into a clear and structured action plan . Prioritization is key, as not all issues have the same impact on SEO performance.
The goal is to first address the critical aspects that limit the site’s positioning and accessibility, and then move on to optimizations that maximize overall performance.
These issues directly impact the ability whatsapp number of search engines to access and index your site’s pages, potentially leaving your entire content out of search results.
Real examples:
Robots.txt file configured with a Disallow: / that blocks the entire website.
Misconfigured canonical tags all pointing to the home page, creating confusion for Google about which page to index.
xml that includes incorrect URLs or irrelevant pages
Immediately correct these settings to ensure that relevant pages are accessible and can be indexed correctly.
Poorly structured architecture and poor SEO tags affect both ranking and user experience. At this level, it is crucial to detect inconsistencies what do you say now? between user searches and the structure of the website.
What to review and correct:
Mismatch between searches and pages created : If users are searching for specific services but your site only has a generic “Services” page, you’re missing out on an opportunity to rank each search effectively.
Key pages not accessible in less than 3 clicks from the home page : This affects both the user and the Google crawler.
Title and Meta Description : Duplicates, poorly optimized or missing.
Incorrect hierarchy in H1, H2 and H3 headings : They make it difficult for Google to understand the content and its relevance.
