Canonical tags are crucial to avoiding duplicate content issues , as they tell Google which is the main version of a page.
What to check:
Make sure each page has a valid canonical pointing to itself or the preferred URL.
Identify pages that may be cannibalizing keywords due to canonicalization errors.
Tools like Screaming Frog or Ahrefs can identify duplicate or misconfigured canonicals issues.
Internal linking
Internal linking not only makes navigation easier for users, but it also helps Google discover and prioritize important pages within your site.
What to check:
Navigation fluency : Make sure the most country email list relevant pages are accessible with just a few clicks from the home page.
Strategic use of anchor text : Internal link texts should be descriptive and relevant to the content they point to.
>Balance in link distribution : Check that key pages receive sufficient internal links and that there is no overconcentration on unimportant pages.
Use Screaming Frog to map internal linking and optimize structure based on site priorities.
Off Page Part
The Off Page part of SEO focuses on external actions that contribute to the positioning of your website . This aspect is essential because Google not whatsapp number only evaluates what happens within your page, but also how other sites interact with it, especially through links.
The authority and relevance that your website projects depends largely on its link profile, as well as its relationship with other sites in the digital ecosystem.
Backlinks: quantity and quality
Backlinks are one of the most important factors for SEO (although they have lost importance in recent years). However, not all links have the same value.
What to check:
Number of backlinks : Evaluate how many links are pointing to your site. While quantity is important, it is the quality that will make the difference.
>Link quality : Prioritize links from sites with high you then divide that by the time domain authority and related to your sector.
Diversity : Links should come from a variety of domains and not be concentrated on just a few.
Anchor Analysis : Make sure the anchor texts used to link to your site are varied, relevant, and natural.
Use tools like Ahrefs or SEMRush to analyze your backlink profile and detect low-quality links that may be detrimental to your rankings.
What to check:
Identify links coming from spam , penalized or irrelevant sites.
Use the disavow links tool in Google Search Console to inform Google that certain backlinks should not be considered when evaluating your site.
Generate a .txt file (known as a disavow) with the toxic URLs and upload it to Search Console.
