This optimized conversion tracking will make it possible to adapt budgets to a product category mesh, by identifying the best performing products by channel, for example.
To complete the piloting, the reports also benefited from a strong historical data accumulated on Analytics tools, to compare its current performance to past performance:
Bypassing seasonal events, such as Covid, by being able to go back 2 years in advance
This temporal dimension has become a standard in costa rica phone number library performance monitoring; in fact, today, the majority of dashboards include a temporal view (vs last year, last week, etc.).
These reporting features, shared by all Analytics tools, can sometimes be supplemented by activation features, particularly on Google Analytics.
An Analytics tool can serve media buying by sharing conversion volumes (deduplicated & granular) to activation platforms , so that algorithms learn from clean data, or by importing cost data from buying platforms, for better reporting. These features allow better control of advertising expenses.
The other side of activation is audience sharing :
Google Analytics allows you to send audience segments to Google Ads for retargeting purposes. This allows you to set up targeted campaigns to refine your media strategy.
Finally, Analytics tools can also be used to set up advanced uab directory data marketing case ! via the use of raw data for activation or customer knowledge purposes, with three main use cases:
- Track performance with a multi-source view (dashboarding)
- Model performance by capitalizing on Think carefully about what behavioral data (sales forecast for example)
- Score your audience based on key journeys
Once the relevant use cases have been identified and listed, it is necessary ! to transform them into configuration elements to prepare a benchmark grid.
