How to make a successful explainer video Two women recording an explainer video with a laptop Photo by EKATERINA BOLOVTSOVA from Pexels Follow these tips as you dive into creating explainer videos. Write a script (but follow it freely) Scripts are often necessary to create almost any form of video ad to ensure you hit all the talking points and convey the story You might also you want to tell. Write a script that incorporates a quick explanation of the product and the problem it solves. Include a clear call-to-action (CTA), and speak directly to the consumer.

Find quality audio Most explainer videos use a mix of live speech or voiceover and music

That said, you’ll want to follow your script loosely. Europe Email List Reading directly from it will sound inauthentic. Instead, take time to read the script, familiarize yourself with it, and practice letting your personality shine through. Find quality audio Most explainer videos use a mix of live speech or voiceover and music. You might also have some sound effects, depending on the product. Whatever audio you use, make sure it’s quality audio that your audience can hear and understand clearly.

Recruit the help of professionals Videos take a lot of work

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It’s best to have unique music for your video if possible. It will help the consumer connect and recognize your brand. Or, subscribe to a royalty-free music library, like Jamendo , to pay an affordable per-project rate for your video. Recruit the help of professionals AUB Directory Videos take a lot of work. Best case scenario: You have a team including a professional videographer, a graphic designer and a video itor available to make the video the best it can be. If not, consider hiring freelancers to get your project start.

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