You’ve probably heard a lot about local SEO being one of the most important aspects when it comes to digital marketing.
However, before we get into the analysis, we think it’s only fair to have a brief idea of what local SEO is, its relevance to today’s world, and how it impacts businesses.
This article breaks down this information so job function email list you have a clear idea of why local SEO holds such a dominant position in online marketing and how it can help you grow your business.
What is local SEO?
Local SEO is used to make your business visible in location-based searches. It’s simply a variation of your SEO, and it aims to ensure that your business is found online by people searching for it in that location.
These include searches with specific geographic how to change the next question based on an answer in google forms identifiers, such as city, state, zip code, etc., and searches near us, where Google assumes the person’s geographic location and provides search results from that area.
Why is local SEO important?
Local SEO is extremely important, especially if you have a business – store, or provide a service in a specific location.
According to a Forbes study, 95% of smartphone users used their device to conduct local searches, of which 61% called the business and 59% visited it.
And SearchEngineWatch found that 70% of mobile users click to call a business directly from Google search results using their mobile phones.
Positioning your business in the Google Local 3-Pack
Additionally, local SEO can help your business appear in Google’s local 3-pack of results, which is one of the most sought-after spots when it comes to search engine results. So what is this local 3-pack of results?
Initially, Google’s local SERP (Search engine b to c database results page) displayed the seven most popular businesses related to your search in snippet form. This was called the local 7-pack of results, and you could see the addresses, phone numbers, and directions to each of these businesses.
