Offered independently of the pages of a website, the landing page is one of the pillars of a good marketing content strategy.
Indeed, this web page presents many advantages which, as you will see, can boost the development of your business.
From increasing your conversion rate to optimizing your SEO, find out why it’s in your best interest to adopt the landing page in your digital marketing.
The landing page to increase your conversion rate
The landing page, also called destination or landing page, is a page whose sole objective is to transform your visitors into prospects and/or customers.
Unlike other pages on your website that offer the possibility of performing different actions, the landing page is there to encourage your visitors to perform a single action .
A specific action that will meet the final objective that you have set for yourself, and that your landing page will encourage your visitor to achieve.
Isolated from other web pages on your site, the landing page is not directly clickable from your site’s drop-down menu.
To land on it, the Internet user will have previously clicked on a button or an external link such as:
A commercial link or an advertising banner on social networks, or as part of a paid referencing campaign (SEA)
A link displayed in the natural results of search engines (SEO)
A button with a call to action on a page of your website (CTA)
A link that you will have slipped into honduras phone number library an email ( newsletter , newsletter)
Once you arrive on your landing page, the Internet user only has two options: take the action you ask them to do, or leave the page.
The landing page is therefore a way of pushing the Internet user to take action , and therefore an excellent opportunity to convert them into prospects and/or customers.
The landing page to optimize the natural referencing of your website
As you will have understood, the landing page allows you to attract new visitors to your site. But not only that!
In fact, this web page also allows you to optimize the natural referencing of your website by bringing it qualified traffic.
Because even if it is independent of the menu
This landing page is still referenced on Google, thus giving you additional visibility.
However, the more traffic you have on your site, the email resource more you improve your SEO score, and therefore your positioning in search results.
This is why, just like the other pages on your site, your landing b2b reviews page must offer relevant content that meets the requirements of web writing with, among other things, in-depth work on keywords around your offer to attract a qualified audience.
