Why you should regularly run content audits on your website and update old pages – plus! a step-by-step guide on how to do it properly.
You spend a lot of time and money creating quality content so it’s only natural to want the best performance from it for as long as possible. Unfortunately! even the best content ages faster than we would like and you can’t expect old pages to maintain performance without ongoing optimisation.
To maintain the performance of your best content! you should run regular content audits to identify pages that need updating! pages that are competing against each other and pages that need removing altogether.
What is a content audit?
A content audit analyses all of the pages and telegram number database content resources on your website to assess their performance against your SEO and content marketing goals. By running regular content audits! you can track the ongoing performance of your content and take action before any issues have a negative impact on the quality of your pages! the user experience and your search ranking.
HubSpot defines a content audit as the following:
“A content audit describes the process of if you are not able to create a formal agreement collecting and analyzing assets on a website! such as landing pages or blog posts. Content audits keep an inventory of a website and provide insight into which content to create! update! re-write! or delete.”
That’s not the catchiest definition but it includes all of the important phrases. An effective content audit analyses your existing content and provides actionable data telling you which content to optimise or which new content you should create.
After analysing all of your existing content! an audit should identify one of four actions for every page:
- Keep: The content is fine as it is and no action is required.
- Update: The page itself is fine but the content needs updating/improving.
- Combine: Multiple pages are competing against each other for the same or similar keywords – these should be combined into a single page.
- Remove: The page is adding no value or negatively impacting your search ranking.
Running regular audits minimises
The amount of work required to keep your american samoa business directory content performing and reduces any potential negative impact. It’s always easier to keep fine-tuning your content than wait until your best pages fall down the SERPs! by which point it takes a lot of work to recover your search rankings.
Best of all! you can automate most of the analysis in a content audit and run them as often as you need to – you only have to take action when an issue is detected.
