I’ve already said it. We are going to launch a non-agency. What we are not looking for are clients but partners. We have the knowledge and the tools to improve a business that already meets some basic requirements.
1 Why we will work in the new non-agency with large partners
2 Requirements to become a partner of ours
3 Business model
Why we will work in the new non-agency with large partners
There is a very simple rule that I have accurate mobile phone number list understood for years but that I have not yet been able to fully implement in all my businesses. As an external person or company you always provide much more value when you have a large client compared to a small one.
It is common sense
An increase in turnover of x% has a much greater absolute impact if the base is larger.
A reduction in costs in the same way b2b email data material also has a much more relevant impact.
That is why we will bet less on small clients. In fact, what we consider clients will continue to be managed through Beguerrilla with “micro-services”. For an agency or external consultant to be profitable for any business, it must have reached a critical mass through its own capabilities. No consultant or company in the world works miracles in the form of turning a small business into one that invoices millions, and even less so if it does not receive the means to do so. If you are small, you have a small budget and a small budget achieves few results.
Requirements to become a partner of ours
Once again, we will be selective when choosing ba leads our partners. We have something valuable to offer and it is important to have a good match. We do not want to waste our time or make anyone else waste theirs by betting on a relationship that is not the most appropriate.
Existing Amazon turnover of 250,000 euros per year or a well-known brand that has not yet launched its own Amazon account.
Total annual turnover of the business 3 million euros.
Product(s) suitable for sale through Pan-Eu.
As you can see, the main criteria is turnover and brand strength. When there is already a critical mass, that is when we can have the maximum possible impact on the client’s business. I don’t feel like justifying to a small client who is not willing (or cannot) invest in marketing why they are not yet selling x-products when I have explained to them in the first meetings before hiring us that “we are not magicians” and that it will be a slow process of 6-18 months in which noticeable results will be seen.
