Now customers can find, message, and buy something from a business on WhatsApp as they work on bringing the entire shopping experience to their platform.
WhatsApp and Meta announced the newest features that users and business owners can expect: now, people in Brazil, Indonesia, Mexico, Colombia, and the UK can browse businesses on WhatsApp by category – such as travel or banking – or search by name to find it. What’s more, they’re also testing secure payments via chat in Brazil with multiple payment partners.
Find a Business
With millions of small businesses and list to data tens of thousands of brands already on WhatsApp, the messaging platform is launching the ability for people to securely browse businesses by category or by name. Meta says:
“We’ve built business search in a way that protects people’s privacy, and what you search for is processed in a way that cannot be linked back to your account.”
To start, WhatsApp is launching this feature in Brazil, Indonesia, Mexico, Colombia, and the United Kingdom, where people can find companies using the WhatsApp Business Platform. In Brazil, search will help people find small businesses as well.
Message a Business
More business owners are joining WhatsApp how to fix not getting notifications on an iphone and using it to directly connect with their customers. In fact, WhatsApp reports that some of the recent businesses that have joined their platform are helping people open a bank account, purchase their metro (train) ticket, and order groceries.
Buy From a Business
One of the features that WhatsApp is also working on is giving people the ability to make a secure payment right from a chat with their credit or debit card, and they recently launched this experience in India. Now they’re testing this feature in Brazil with multiple payment partners. Meta predicts:
“This seamless checkout experience will be a game-changer for people and businesses looking to buy and sell on WhatsApp without having to go to a website, open another app, or pay in-person.”
Search
Google Search Console Adds New Section for Shopping Tab Listings
This will help online store owners show their products on the Shopping tab on Google.
Google revealed in their Search Central Blog post that ukraine business directory starting on. November 16, 2022, eligible online store owners that have implemented. Product markup will see a new section called Shopping tab listings. This change is rolling out gradually over the next few weeks.
To get started, navigate to the Shopping tab listings section in Search Console and follow the instructions. Read more about enabling Shopping tab listings in Google Search here.
What you can do next:
- Optimize your targeting, campaigns, and content in. TikTok by using the Audience Insights tool to dig deeper into your audience. Data and discover what resonates with your market.
- Protect your brand reputation when advertising by ensuring that. Your ads are not appearing in places that are not aligned with your branding and values. Use tools like LinkedIn’s Brand Safety Hub to filter your advertising platforms and to refine your targeting.
- Give customers a more immersive experience with your brand by pairing your existing ad strategy with video ads. Follow the best practices shared by Microsoft to enhance and maximize your video ads.
- Make your business more accessible to customers. Improve your credibility and establish your reliability by ensuring that you respond to. Customer messages in a timely manner through your communication channels and social media pages.
Elevate Your Marketing
How does Local SEO help your business attract local customers?
Learn local SEO best practices to increase your organic traffic from queries made by customers in your business area. Read more >
Social Media and Conversion: How to Get New Leads Without a Hustle
Discover the ways how you can effectively approach your target audience and drive conversions.
