If you’re familiar your b2b with website traffic patterns, you’ll know that organic traffic declines over time, even on the most authoritative sites.
However, recent algorithm updates have much more disruption to websites, even affecting portals in the long term, more than what had been seen in previous years.
For this reason, we want to show you some strategies to reverse these types of declines or help your B2B site recover lost traffic.
Diagnose the reason for organic traffic drops
As a first strategy, we believe it’s important to understand the reasons why your website is losing traffic. Some of the most common reasons are below:
Algorithm updates .
lass=”yoast-text-mark” />>Decrease in impressions chinese overseas europe database with changes in search results.
lass=”yoast-text-mark” />>Decrease in click-through rate for reasons to the two previous elements.
lass=”yoast-text-mark” />>You’ll to link this information to the next step, determining the date range of your diagnosis, so you can make the relevant comparisons.
Identify the time frame of your diagnosis
If you notice a steady decline in your website’s organic traffic, you’ll to determine the previous peak and when the decline began. If traffic is flat, you’ll also to determine the period during which it .
Compare the dates and perform a page analysis
With this data, you can begin comparing date ranges to determine the period of traffic decline, comparing it to the previous period, as well as the previous low versus high.
Once you know they are also frequent visitors to the dragon and tiger list the dates you want to compare, start analyzing the pages that have lost the most traffic through Google Search Console . There you can determine if there are any issues such as:
That Google’s search intent has your website’s results.
That the content is misclassified.
That there are now more competitors creating pages about your same industry.
>Now that you know if the south africa numbers issues are to the above elements, you can take action by updating your content and thus regaining organic traffic.
Why are B2B assets affected by the drop in traffic?
Traffic drops often affect some types of B2B assets, especially if the website focuses on technical terms, software, buying guides, or similar topics. These are typically pages that aren’t constantly and are by other sites that create fresher, more comprehensive assets.
How do I update the content on my website that has lost traffic?
Once you’ve the pages that are experiencing traffic loss due to content, we recommend taking these steps to address content updates.
Analyze search results
Analyze the SERP and determine the types of posts currently ranking in your website’s niche, and develop a plan to rework these posts so that the content aligns with what’s currently ranking.
It’s also a good idea to create a new net asset, on what’s currently being .
