You don’t decide exactly what your ad will look like: you have a general idea of it, since you provide. It with the raw material, through textual, visual and video assets, but the final ad, the ad that your potential el salvador phone number library customer. Will see, is composed by a machine, which will fill in pre-existing templates, with these same assets.
You don’t decide exactly where your ad will be displayed: this famous ad, composed. By a machine, can be displayed on a search engine, as a Shopping ad, on YouTube. On Google Maps, on a site in the. Google display network… depending on the available locations, and their supposed performance. It is understandable that the luxury industry tends to prohibit the use of the format.
We must accept that Performance Max is a campaign where:
It also seems important to us to remember that PMax is not uab directory currently compatible with Brand Safety and Ad. Verification solutions (IAS, DAR, etc.), although Google may of course develop its product in the future.
Beyond the treatment of the brand image, which can the room for maneuver to adapt and personalize. Our ads being so thin and with the possibility of seeing all of the ads of each advertiser become they make a positive impact on the local economy standardized. Creativity risks losing impact in Google Ads activations, while it counts for more than 50% in the effectiveness of an advertisement.
Already Raise a lot of Eyebrows Among Brands
However, if the actual business gain is as substantial as Google promises, it may be worth betting on performance over creation and control.
