What is? Telling stories is one thing, but how do you make sure your audience remembers them for a long time? According to Jérôme Bruner , psychologist and researcher in narrative communication, “A fact is 22 times more impactful in the form of a story” : irrefutable proof of the marketing effectiveness of for companies.
It is not just about telling stories
but above all about telling them so that they remain in the memories ! It is important to create a real connection with your customers by taking care of your narration, in order to lead them to consume your products and services in one way or another. Visual excerpt from Jérôme Bruner’s book. Are you looking to adopt the storytelling technique for your marketing strategy but you don’t know how to go about it? Discover all the secrets of storytelling in our article!
Storytelling definition
and use Definition of storytelling Storytelling is a technique for writing a fictional story , often based on a narrative structure . More specifically, in the field of marketing, storytelling allows you to illustrate a brand’s message in a fun way cambodia whatsapp number data Stories are more likely to capture the audience’s attention and help them feel emotions and remember them, in the long term! Storytelling provokes emotions. If your target audience is convinced by your story, they will be guided by the feelings you have evoked: a real advantage for you.
This writing technique can help you:
generate a desire for buy- in from your contacts; create content that will help attract your readers; to make an impression; get your target’s attachment . Four advantages of storytelling. What is storytelling for? Storytelling is a marketing technique used to achieve a wide variety of objectives: improving your brand image ; increasing the number an experiment in the agency – sharing the risk to launch a new product of subscribers on your social networks ; promoting a brand new product or offering from your company; better awareness for your business, etc. Four goals of storytelling.
In addition to these objectives
to be achieved, storytelling aims to influence the profit and turnover of your company. With the help of quality storytelling, communication campaigns are much more striking in the eyes of consumers, which pushes them to purchase . It is highly buying house b recommended to add it to your marketing strategy, if it is not already the case! Need help establishing an editorial strategy? When to use storytelling?
