One of the keys to success in inbound marketing is to be as persistent as possible! while always respecting the user’s space. To achieve this! there is a very effective technique called retargeting! which involves attracting the attention of users who have already visited your website by showing them ads that are different from those they’ve seen before.
But does it really work?
This set of procedures! also known as buy phone number list Remarketing! can really change the course of an inbound strategy for several reasons:
-Take advantage of the power of “the second time”: There are many reasons why a consumer might decide not to purchase a product china business directorywhen they first visit an online store. These include personal financial considerations and sheer distraction! which will naturally lead to them not paying any attention to the content.
This is precisely where retargeting comes What is remarketing and how does it boost my inbound marketing strategy? in. New advertising deployed based on specific data has a high probability of getting the prospect not only genuinely interested! but also deciding to continue the purchasing process to the end.
-It’s also useful for achieving other types of actions: While it’s ideal for users to purchase products or services from the first or second visit! sometimes this process can take longer than expected.
Along the way! the lead will be provided with other types of content and prompted to take other actions! such as downloading an eBook or registering for a webinar. Therefore! retargeting will also help achieve these types of conversions! which are essential in the Buyer’s Journey! thanks to its specific techniques.
How then to apply it in an Inbound strategy?
The goal is to help the prospect move naturally through the buying cycle. Some ideas to achieve this include:
-Advertising and content targeting users who have already taken a previous action : For example! a visitor to a smartphone store downloaded an e-book titled “The 40 Best Mobile Apps and How to Get the Most Out of Them.”
However! this hasn’t been enough to convince you to investigate the many options available to you until you make a favorable purchase decision. Therefore! the next step would be:
*You will be notified via email about new models of the equipment you are interested in.
*Once you visit the eCommerce site again! you’ll be shown optimized banner ads! strategically placed! that include offers and information that appeals to your lead.
*You’ll also enjoy new content! such as testimonials! videos! tutorials! short reviews! and everything else that will make it easier for you to take the next step.
