In this text we will teach you some fundamental concepts so that you understand Digital Marketing. Below we will present a basic guide with the most common words. In addition, we will “translate” some acronyms so that you better understand the functionality of Digital Marketing.
Shall we begin?
Digital Marketing is the act of selling, promoting, disseminating or sharing a product through the web.
Digital Marketing Glossary: 20 Important Terms
Conversion
This is when the potential customer reacts the way you want. Examples: Downloading an Ebook, filling out a form, making a purchase, etc.
CRM
CRM (Customer Relationship Management) presents tips and solutions to help you manage your relationship with your customers, from storing information to controlling your contacts.
CRO
CRO (Conversion Rate Optimization) strategies aim to increase the percentage of visitors who react the way you want on your company’s website.
CTA
CTAs (Call to Action) are suggestions or commands that the visitor is expected to follow . They are generally composed of hyperlinks and usually use imperative verbs.
Ebook
In today’s world, people tend to read on their smartphones or kindles. Thus, an ebook is an electronic book. It is a strategy used in Marketing because they generally go into more depth than blog posts. You can use them in the CTAs of your posts.
Sales Funnel
It is a marketing strategy developed to attract or accompany your client. But, that depends on the intention and the moment in which he has contact with your content. The sales funnel can help you produce content for all types of clients from those who are looking for more specific products to those who find your site by chance. It is important to know that knowing the sales funnel can help you increase the adhesion to your product.
Conversion form
These are forms that the visitor completes and receives something in return, such as getting in touch with the company, downloading an ebook, an offer or inviting them to subscribe to the blog:
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Lead Generation
It is the action of converting your website visitors into Leads .
Inbound Marketing
Inbound Marketing is focused on attracting potential customers, gaining their trust and thus, inviting them to buy your product. The main idea is to attract the customer using web strategies. One of them is Content Marketing to attract the target audience, produce relevant content and build a relationship with potential customers.
Inside Sales
Inside Sales , unlike regular sales, does not require physical contact with the customer. The seller can make the sale via the web, phone or video call . The seller and the customer do not meet in person for the negotiation.
Lead
Leads are those visitors who left their complete information in your conversion form. These visitors can be your potential clients in the future . Therefore, it is necessary to maintain a relationship with them by nurturing their needs and possible doubts so that your objective is achieved. Example: You can put in your CTA the option to download an ebook in which you need to enter the email address and thus, you can send them other interesting content . In this way, that visitor can become your client.
Sponsored Links
Sponsored links are a strategy that can help you in your Digital Marketing. This is possible through paid ads that will be displayed on search results pages on the Internet.
Content Marketing
Basically, content marketing is about attracting leads for the content on your site. It is a strategy that will help you gain visibility and its content will be produced for people at different stages of the Sales Funnel depending on your objective (selling a product or service).
Lead Nurturing
More than attracting leads, it is necessary to maintain bolivia mobile database contact with your potential customers. Thus, lead nurturing works to guide the lead through the funnel and thus bring it closer to the purchase . It is important to know how to nurture this relationship effectively. But be careful! Don’t become spam.
Outbound Marketing
Outbound Marketing is the same as Traditional Marketing . That is, there is nothing personalized, there is no concept of a person, nor is there production of content designed or strategies for a specific person. Commercials shown by mass media are examples .
Keyword
These are the words that summarize the content’s theme. For example, in this text, the keywords could be “Digital Marketing Glossary” . The function of the keywords is also to indicate the terms that the person uses to search for content on Google and thus, your content can be found by people.
Person
Generally, when you create a product, you have genaI and the future of decision-making a specific type of customer in mind, right? Well, that could be one of the concepts of a persona . That is, a persona is a hypothetical profile of your potential customer, or buyer personas .
Lead Qualification
Lead qualification is the time to classify which leads can increase your conversion rate and which ones are not yet at the point of purchase . There are leads that are not at the point of purchase and, therefore, it is not worth investing in them so effectively if your goal is to sell your product or service.
Conversion Rate
The conversion rate reflects the percentage of visitors who perform the desired or expected action . If your conversion rate is 80%, it means that 80 out of every 100 visitors will become leads.
Webinar
Webinar is another way to make content b2c fax available to your audience, but through videos . This can be through courses, live or recorded conferences.
Finally
Now that you have read this Digital Marketing Glossary , you are ready to start your strategy! Click here to learn more terms about social networks and increase your possibilities !
