In addition, I have the opportunity to delve into fundamental topics for content marketing, advertising and marketing today and talking about this is undoubtedly an honor.
Without further ado, let’s start by talking about today’s topic, since we have the challenge of explaining in detail what an “Advertising Insight” is, so let’s start by generating the following question.
It is the master key, it is the key, it is the soul of a good advertising campaign that opens the doors to solving the problems of your brand or your clients.
Let’s look at it this way, an “insight” is the path that leads us to have a good idea, we must know how to define it in order to differentiate it and, most importantly, be able to find it in order to present it.
In advertising we have been talking for years about understanding the target or objective audience, but we do not understand it if we do not know its deepest insights, which make our task easier when creating a strategy based on people ‘s criteria and thoughts .
Once you find the right insight, you will find the right solution to the problem. The difficult thing is finding it since it is never visibly detectable, because the way a client feels and thinks is not tangible, it depends on the market research that companies carry out and from this they create an idea that goes hand in hand with the discovery, this is where the creative department comes in to find the right path.
Some insights
I am going to share with you some insights cameroon mobile database that I have found in my professional career as an advertiser. This does not mean that these are my findings.
“The men who enjoy dancing the most are the ones who dance the worst”
“The last chip tastes better”
“When you are hungry you don’t behave like yourself”
“Mondays are harder to deal with”
“There is nothing like hitting the bed, after a long day”
I think that we all experience these generalized truths or perceptions in our daily lives, but often we enjoy them but don’t think about them. If a brand has the ability to understand, seek out and communicate this, it will have an advantage over its competitors, because people will feel that the brand understands them and thinks like them.
Insights can be related to marketing, brands and products, situations, people and life itself. It is up to each brand to know how to exploit them and find the right use for them, as they can become a radio ad, a Facebook post, a BTL action or a large 360-degree campaign.
How can you make advertising touch customers’ hearts to the point where they feel 100% identified with an idea or campaign?
Consider the question for a few seconds… 3, 2, 1, done, enough time.
You probably thought about answering by creating clear and entertaining advertising, or perhaps you thought about analyzing the target audience to create a powerful idea that would attract the attention of customers.
Let’s say you did it right and you may be even with all that activity right, but there is a human factor that brands overlook or sometimes do not take into account, such as insights and believe me, dear reader, if you do not manage to have one in your next campaign, you may not be able to connect with your customers in an attractive way.
Advantages of applying insights in your advertising campaigns
Do this in your inbound marketing strategies ; this way you can improve the final products based on the needs that customers had in the trunk, that is, that they did not bring to light, then we can improve our positioning and generate a stronger bond with our audience.
Other definitions of what an insight is
After learning the following meanings, you will have no excuses to look for insights in your next advertising campaigns.
- Detect and understand what is in the minds and, above all, in the hearts of your clients.
- It is a business vision that manages to connect a brand with a person, it is always in that direction and not the other way around, since it is the brand that is responsible for generating closeness.
- It is the value or belief that motivates the purchase and consumption of a brand.
- The deepest needs and desires of a person.
- An insight is the real understanding that is not expressed by people.
Examples of brands that used advertising based on real insights.
Volkswagen
Insight:
The wedding day is the happiest day for a woman, but not for her father.
In summary…
Advertising and marketing must work hand b2c fax in hand with the real input that people provide, and not just create reality based on data and technology. Of course, these are important, but without a deep analysis of people, no campaign will be able to stand out from the rest. A brand must delve into intuition and perception, and this can only be achieved with a thorough investigation of the target audience.
