Airbnb Search Engine Optimization (SEO) is a way to improve the visibility of a listing in Airbnb search results. It involves making changes to your listing to satisfy Airbnb’s search algorithm.
SEO is most commonly associated with general internet search engines, such as Google. But it is applicable to any search engine, including Airbnb’s internal one.
And there are two ways to increase the visibility of your listings on Airbnb:
- Increase the number of searches in which your ad appears
- Make your ad appear higher in relevant search results
To achieve these goals, you need to pay attention to Airbnb search ranking factors.
How Airbnb SEO Works
SEO for Airbnb is comparable to shop SEO, which aims to improve a website’s ranking in Google’s search engine results pages (SERPs ). It involves improving your listing page to make it as relevant and useful as possible for searchers.
The better you optimize your listing to fit Airbnb’s specific ranking factors, the more visible it will be.
Good news: Airbnb has openly explained how it generates its search results . They say:
Airbnb uses an algorithm to generate search results that appeal to guests. The algorithm sorts through Airbnb’s millions of listings to find the right listings for each search. Guests enter search criteria, and the algorithm returns listings that reflect those criteria.
The algorithm takes many factors into account when determining how to rank search results, but some factors have a greater impact than others. In particular, the quality, popularity, and price of a listing greatly influence how a listing appears in search results.
Here’s how those three main factors are defined:
- Quality: The nature of the a new brand safety hub for advertisers photos, reviews, and other features of the listing
- Popularity: Frequency and depth with which users interact with the ad and frequency with which it is booked
- Price: How competitive is the ad price compared to similar ads?
But to reach the top of the results pages, you need a comprehensive strategy.
Let’s get into what that entails.
12 Best SEO Practices for Airbnb
These Airbnb SEO tips can improve your current ranking and expand the range of searches you appear in.
1. Offer competitive services
Adding more amenities to your property can increase your visibility, because guests often filter their searches by amenities. Therefore, your listing will only appear if it includes what searchers are filtering for.
Here’s a look at the types of amenities Houston-area guests want:
Also consider what services are popular in all locations.
According to Airbnb, the top 10 amenities that guests filter by are:
- A swimming pool
- Wi-Fi
- A kitchen
- Free parking
- A jacuzzi
- A washing machine or dryer
- Air conditioning or heating
- Self-billing
- Laptop-friendly workspace
- Pets allowed
If you don’t have these services, consider whether you can add them.
This will open you up to more filtered searches. And improve your site’s visibility.
2. Complete your profile
While profile completeness is not a confirmed Airbnb ranking factor, Airbnb listings with a complete host profile appear authentic and trustworthy.
For a strong Airbnb profile , the brand recommends you focus on:
- Verifications: Multiple forms of identity singapore number verification make it clear that you are who you say you are
- Description: At least 50 words about yourself and your interests can make your profile more personal and attractive.
- Profile Photo: A recent profile photo that clearly shows your face means guests will recognize you when they arrive.
