You may have seen the subdomain many times; But don’t pay attention to it. Sometimes you have seen different derivatives of the same domain, which are called subdomains in the web world. They do this for different purposes. In this article, we will examine exactly what a subdomain is, what it is used for, and what effect it has on the site’s SEO.
What is a subdomain?
A subdomain is a string derived from the main site url that is used to separate or organize a section or content of a large website. There is no limit to the number of subdomains and each subdomain can be unique. For example, the rayapar.ir site can contain infinite subdomains such as name1.rayapar.ir, name2.rayapars.ir, etc.
You must have worked with different Google tools and seen addresses such as maps.google.com, mail.google.com and docs.google.com. All this is a subdomain from Google.
What is the difference between subdomain and subfolder?
The page that are create in a site are place on the subfolder, but the subdomain is a part of the main site whose path is different from other pages. Using a subdirectory focuses on a domain, while using a subdomain is separate from the main domain. In general, the subdirectory leads to the improvement of SEO of the root domain; But the subdomain has no effect on the main SEO of the site.
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Subdomain structure
Subdomain and main domain pages may be completely different in appearance, color, structure, SEO and content, but the main difference is in their URL structure. Each site address consists of two parts, the second level domain or SLD and the top-level domain. When you use a subdomain, a part called Subdomain is added to the first part of the address. A subdomain is an address taken from the main address; But it has a different structure.
Among the difference between the subdomain and the main domain apart from the structure, it can point out that a fee must be paid to create the main domain, but the subdomain can be create in an unlimit number at no cost and for free.
Application of subdomain
Large organizations with large websites are usually more inclined to use subdomains because they can better organize and organize their content pages. But small organizations can also use the subdomain for themselves; But they should do this with strategy and reason. Among other uses of subdomain, the following can be mention:
- With the subdomain, a different structure of the site is create.
- A different content management system can be use.
- Site resource are use less.
- Testing activities for SEO can done on the subdomain so as not to harm the main site.
- Use for heavy duty applications
- Create unlimit user accounts like Blogfa site
- Create multiple versions of the site for different languages
- Better optimization on mobile for better display
- Adding pages and content categories such as stores, blogs, etc.
What is the difference between subdomain and domain park?
In the web world, you may have come across the term domain park. Domain Park is actually a separate domain from the main domain and is a substitute for the main domain, and the user reaches the main domain by searching the subdomain. For example, there are three domain parks example.com, example.net or example.ir for your site. If the user search each one, he will be redirect to the main site and the user will see the same content. But a subdomain is a different and unique address that displays different content.
The effect of subdomain on SEO
One of the questions that may concern the minds of webmasters is whether the subdomain harms the SEO of the main site or not? This is one of the topics that has many different opinions among SEO experts, and we will answer this question in this article.
One of the main reasons for using america cell phone number services subdomains is to optimize your site, but to use a subdomain, you must have a strategy. Having a subdomain for each part of the site is not a very good idea; But if you plan to create a section that has a different structure and creating it in a subfolder of your site will decrease the speed of the site, using a subdomain will not change the speed of the main site. Among the most important positive effects that the subdomain will have on the site’s SEO, the following can be mention:
- Improve user experience
- Increasing domain authority
- International marketing
- Improve ranking by including keyword in url
- Responsive web pages
But it should also be mention that the subdomain does not help in building internal links and the SEO of the main site has no effect on the SEO of the subdomain. It means that you have to do twice as much energy for SEO and Google can hardly separate the main domain and the subdomain.
Does Google accept subdomains?
One of the biggest organizations that use subdomains to organize their content is Google, and it considers this way as one of the most suitable ways to shape the site’s structure. But in general, the general rule for using a subdomain and its advantage and disadvantage have not been state by Google.
last word
The use of subdomain or folder depends awb directory on the topic of the site and it is not possible to set a specific pattern for it. Imitating big websites is not a cool idea. Because their strategy may be different and you don’t know about it. Also, the amount of incoming traffic to the main site is a very important criterion in choosing to use a subdomain. If your site doesn’t have a lot of input, the subdomain definitely doesn’t have an input either. And a lot of energy will be waste; Therefore, it is better to consider the factors to use the subdomain. In this regard, the Raya Pars team can help you with site analysis. Which is better for you to use subdomain or subfolder.
What is the Helpful Content algorithm?
The second update of Helpful Content was officially announce by Google on December 6, 2022. In this update, new signals were add and its most obvious feature was that it runs on all the language available on the web. The implementation of this update started on December 6, but according to Google, it will take two weeks to complete. Google has stated the purpose of releasing this update is to ensure. That the content is useful and valuable for the user. Therefore, according to this update, users can be sure that the best. Content according to what they are looking for is available to them. Base on this algorithm, which is call HCU for short, useful content affects the overall ranking of the site, and its purpose is to remove worthless content from the search result. This content ranking algorithm is constantly content of a site may take several months.
Google, as the most reliable search engine in the web world. Is use millions of times daily by users to search and access various site and content in all field. For many years, this search engine has considered the user’s satisfaction. With the results as its priority and the most important factor for ranking various sites. To achieve this goal, from time to time, it provide new update call. Google algorithms, and in this way, it informs. Webmasters and SEO experts what new factors have been add to engine bots for greater. User satisfaction, or algorithms He update the older one and informs the public.
The main goal of this update is to remove low-quality content from the web. And Google shows that it attaches great importance to the satisfaction of its users. Unlike many other algorithms that check specific pages. This algorithm considers the content of the entire site and therefore affects the entire SEO content of a site. Base on what was said, when creating content, user satisfaction. Is the first factor that you should consider.
