Whether tagg by a long-standing influencer partner or a new fan, that @ symbol represents your social mia marketing strategy taking form and new eyeballs engaging with your work.
Well, that simple tag is about to get a powerful upgrade: Tags can now link directly to product pages integrat into the shopping tab. This feature was previously limit to Business and Creator accounts but is rolling out to all US users by this summer.
Thanks to this change
it will be possible for more of your fans to shout out their love for specific products—and drive sales in the process. Not only is this a big deal for brands that want to spread the word about their goods, it also allows fans to make more direct connections with the standout items they love.
It’s no surprise that Instagram chose to highlight a makeup brand—Kulfi Beauty—for the announcement, given that beauty brands rely on Instagram as the perfect place to highlight everything from swatches to bolivia mobile database packaging to amazing full-face looks. Just ask Leslie Valdivia, co-founder of Vive Cosmetics.
“Our customers and community reviews and feback is what really drives sales, so their posts and recommendations go a long way,” she says. “Being able to now tag products, not just brands, will hopefully make it easier for others to discover the products their friends and family are recommending online.”
Now everyone is an influencer
Instagram couldn’t say when the feature will roll out to more markets. However, just having US users able to link to products could still have a huge impact for brands on the platform, especially in how they work with influencers.
“From an influencer roland long perspective, working with brands directly, it’s really exciting to be able to link to a product directly within the app—it means the call to action is that much more direct,” says Ashley Buchanan, Senior Director of Product at influencer marketing agency Obviously.
In the case of Vive Cosmetics, that means a fan or influencer could post a photo wearing its bestselling Qué Matte Liquid Lipstick in Amor Eterno and tag the product. Then, someone who sees the post only nes to click the tag to be taken to a link to purchase it.
Instagram influencers are already a great marketing tool because they’re able to highlight products in a real-world context—like a beauty product being appli or clothing being worn. Being able to link directly to the product aleart news lets customers find—and purchase—those products that much faster. Ashley says it’s a win for influencers! too, because it keeps their own fans on the platform rather than sending them away from the app to hunt down the product.
