The question that arises for many webmasters, site designers and businesses in general is how Google evaluates pages? How to determine if a site is of good quality and a site is of poor quality? As you know, Google has many robots that examine sites, but these robots do not understand humans and must be taught.
In 2014, for the first time, Google introduced its EAT search quality assessment guidelines, and based on these factors, it ranks and ranks site pages. The question that has arisen for many webmasters and marketing professionals is what exactly this EAT means and how Google considers and affects these factors on the site. In this article, we will examine these factors and their effect on SEO and page ranking.
What is EAT?
EAT stands for Expertise, Authoritativeness, and Trustworthiness. EAT is a so-called measurement criterion for Google, and based on it, it determines whether the quality of a content is suitable for the user or not, and based on this quality, it will rank the pages. This factor officially applied its new update on the search engine results in 2018 and caused the ranking of various sites to decrease or increase. The word EAT consists of the following three parts:
Expertise
As it is clear from the word, it means creating specialized content in the desired field. First, Google evaluates the level of content and reviews this evaluation based on the expertise of the person who created the content. Not comparing it with other websites and organizations. To understand this, it is better to refer to the YMYL algorithm. Based on this algorithm, which focuses mostly on medical, financial and legal content, it is examined based on who wrote and published the content so that the capital and health of the people who use these content are not endangered. .
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For example, if someone publishes content about ways to fight colds, they must be doctors, nurses, or specialists in medical fields. Google recognizes the expertise of these people based on the documents and documents that exist from the person. For example, in which sites the person has worked, in what fields has he studied, and does he have official documents, or by other methods can we determine whether the person is an expert or not.
Authoritativeness
Power or credibility refers to the credibility of the content producer, the credibility of the content provided, and the credibility of the site. In another way, credit is the same as fame. When many users recognize a site or a person as a source of information, this means the credibility and authority of that person and the website. This credit is given to pages and sites that produce valuable content and do not have copied or stolen content. Because this content has no credibility and cannot be cited. The authenticity of a site can be recognized from its brand and specialized field.
Google has long used PAGERANK for the credibility of pages, and as it was said in the article What is PageRank, it used methods to increase the PageRank of pages; But with the abuse of some people, this method became obsolete; But it uses it in its algorithms. For this reason, Pagerank and EAT are directly related.
Trustworthiness
Gaining the trust of the search engine and attracting the attention of Google is a very difficult task, and you must be persistent in order to gain the trust of the user and, as a result, the trust of Google. Trust is created when a correct and accurate content is published by an expert content writer in that field on a reliable site. Content that is a copy of other sites and does not add new data to the user does not create trust and has no value in Google’s view; Therefore, the score does not take this factor.
The importance of Google EAT algorithm for website pages
One of the most important algorithms that Google recently attaches great importance to and regularly applies detailed filters to provide high-quality content to the user is the EAT algorithm, although it is very important to know that this algorithm is based on a A series of queries and a series of content is more focused. For example, recognizing that a photo is more beautiful is not so important; But whether a content is reliable and does not confuse the user and does not put his life at risk is more important.
Improved EAT algorithm
Now that you are familiar with the importance of this algorithm, the question of many people and webmasters is how to follow this algorithm on their websites. To improve the ranking of the site based on this algorithm, it is better to do the following:
- Introduce yourself to visitors and users.
- Produce the content of the pages by experts
- Determine the purpose of the content
- Update the content as a landscape
- Give valid links to content and pages
- Pay attention to your branding and reputation on the Internet
- Get backlinks from reputable sites
- Work from trusted branding mention sources
- Get feedback on content
The impact of EAT on site SEO
In general, EAT has no effect on asia mobile number services page ranking directly. In fact, EAT is a measure to evaluate the quality of pages and helps ranking algorithms. Every day, many people search their questions and needs on search pages and are looking for the correct answer. If this answer is specialized, you have the desired power and credibility, it will satisfy the user, and Google will understand this satisfaction of the user and increase the ranking of the site. You will help. For example, if by reading the article What is EAT on the page of the SEO training site in Mashhad, you were able to understand what exactly this topic is and it solved your need, Google will also give this article a better ranking value. After observing the tips to improve the value and credibility of Google pages, do not neglect.
How does the Helpful Content Algorithm work?
As always, user satisfaction is at the awb directory top of important factors for Google. This rule also applies to the useful content algorithm and its new update. As mention, if you have content on your site that is not useful for Google, this content will remove from Google’s results, and if you have a large amount of incompetent content, your site’s overall ranking will definitely drop sharply because this new update It is site-wide. So check all the content you upload to your site.
Be relevant and useful, otherwise you’ve hit your website hard. The basic question is, how does the useful content algorithm work? The content of all sites, especially online educational sites, art and entertainment. Sites and online stores are subject to this algorithm. Therefore, the content you publish must user-friendly so that when a user enter your site. His need completely met and he no longer need your competitors. Avoid overfilling and don’t write the content for the search engine so that you don’t get penalize. According to Danny Sullivan, one of Google’s search specialists, all content is check. But educational content is more affect by this algorithm.
What if the Helpful Content algorithm removes you from the results?
Checking the content of a site is time-consuming and it takes some time to check it completely. So you have time to check and optimize the content of your site before Google checks it. If poor quality content causes Google to remove you from the results. You have a hard way to get back to good positions. In this case, you should delete or redirect the pages that have bad content and low engagement rate. If a page has a high engagement and entry rate but its content is worthless. Start rewriting it and re-optimize the content so that you can satisfy users. Finally, don’t neglect user satisfaction so that Google doesn’t delete you.
final word
Google’s main goal is to satisfy the user and show him the right answer. And in this direction, he is always trying and includes new algorithms. And knowing and understanding these algorithms will help you rank Get better and be able to add to your income. The Rayapars team will help you understand the concepts. And algorithms of Google easily and use it on your sites to increase the ranking.
