Phone numbers for text message campaigns are dicat numbers us by businesses and organizations to send and receive SMS and MMS messages to a large audience. Unlike personal mobile numbers! these are design for high-volume messaging and often come with specializ features to manage campaigns! track engagement! and ensure regulatory compliance. They act as the primary interface for two-way communication between a brand and its customers via text.
Types of Numbers for Text Message Campaigns
There are primarily three types of phone numbers commonly us for text message campaigns:
- Short Codes: These are 5-6 digit numbers (e.g.! 20000! 24242 in Bangladesh) specifically design for high-volume! application-to-person (A2P) messaging. They offer the highest throughput (messages per second)! are highly reliable! and are often us for mass alerts! voting! contests! and two-factor authentication. Their main drawback is their higher cost and the often lengthy approval process by mobile carriers.
- Toll-Free Numbers: These are 10-digit numbers in North America! or 800 series from some providers in Bangladesh) that are traditionally us for voice calls but have increasingly become SMS-enabl. They are a good option for businesses that want a single number for both voice and text communication. They offer a good balance of deliverability and affordability for moderate to high-volume messaging! and are generally easier to obtain than short codes.
- Long Codes (10-Digit Local Numbers or Virtual Mobile Numbers): These are standard 10-digit local japan phone number list phone numbers in Bangladesh) that are enabl for texting. They are ideal for person-to-person (P2P) like communication! localiz campaigns! or smaller businesses due to their familiar appearance and lower cost. However! their throughput is significantly lower than short codes! and sending very high volumes through them can sometimes lead to carrier mobile numbers filtering or blocking if perceiv as spam.
Choosing the Right Number for Your Campaign
The best type of number depends on your campaign’s objectives and scale:
- For high-volume alerts! marketing blasts! and two-factor authentication: Short codes are generally the most reliable and efficient choice due to their high throughput and carrier trust.
- For customer service! appointment reminders! and moderate-volume marketing: Toll-free numbers offer a professional image and good deliverability for both voice and text! often providing a single point of contact for customers.
- For local engagement! personaliz communication! and smaller-scale campaigns: Long codes are cost-effective and provide a familiar local touch! making them suitable for target interactions.
Consider your budget! the volume of lead nurturing and follow-up messages you plan to send! your target audience! and the desir level of interactivity when making your decision.
Best Practices for Using Campaign Numbers
Regardless of the number type! adhere to best practices to ensure successful text message campaigns:
- Obtain Consent (Opt-in): Always get explicit permission from recipients before sending them messages. This is crucial for compliance with regulations like the Telecommunication Act in Bangladesh (e.g.! BTRC’s guidelines on unsolicit commercial communication) and international standards.
- Provide Clear Opt-Out Instructions: Make it easy for recipients to unsubscribe from your messages (e.g.! “Reply STOP to opt-out”).
- Maintain Brand Consistency: Ensure the number us aligns with your brand identity and is clearly associat with your business.
- Segment Your Audience: Send target messages to relevant groups to increase engagement and ruce unsubscribe rates.
- Monitor Performance: Track delivery rates! open rates! click-throughrates! and opt-out rates to optimize your campaigns.
