Useful for promoting an offer or communicating about your company brand, the newsletter is one of the key elements of any content marketing strategy worthy of the name.
However, for your newsletter to bring you concrete results, it will be essential to build loyalty and develop a relationship of trust with your subscribers by offering them relevant content with high added value.
So why and how to create a newsletter that works? My answers right here.
Why offer a newsletter
For once, to increase your conversion rate , it is essential to create proximity with your audience. And in the inbound marketing strategy category , the newsletter is a fundamental element that will allow you to always bring more value and develop a relationship of trust with your subscribers.
Because yes, the newsletter (or infoletter for the French) has this power that other online media do not have: it arrives directly in your reader’s mailbox. A reader who will have shown interest in your brand by subscribing to your company newsletter, but who will also appreciate receiving unique content that they will not find anywhere else.
In addition, your subscriber list belongs only to you. And this, for free and in a sustainable way. Unlike social networks on which you are not safe guatemala phone number library from losing your followers following a change in algorithm or conditions of use!
Finally, by addressing your subscribers directly, you give them the opportunity to converse directly with you by simply replying to your email. This is an excellent opportunity to exchange in a truly personalized way with your contacts and, thus, get to know them better.
What is the secret to a newsletter that works?
For an effective email campaign, it is important that you think in advance about the content you are going to offer. This content must indeed serve both your reader and your sales objectives. However, be careful not to fall into the trap of over-promotion by sending promotional offers or purely commercial messages that your subscribers risk getting tired of.
For your email marketing strategy to work
You need to orient your editorial content towards your offers, of course, but in a subtle way. For example, you can raise a problem encountered by special resource your prospects and explain, using a concrete example, how you found the solution to this problem.
Additionally, to create a special bond with your readers, commit to offering them new content that you don’t distribute elsewhere. Sure, you can use your emails b2b reviews to announce the release of your latest podcast or the publication of your new blog post, but consider adding additional information that only your subscribers are entitled to.
