The incentive catalogue is one of the most important parts of a programme of this type. A well-developed mechanism in a motivation plan. Is of little use if we do not have an attractive incentive catalogue. That encourages user participation.
Incentive programs are one of the most successful mechanisms when it comes to promoting and rewarding the work of a company’s employees, its sales teams, its distributors, etc. Through an b to c database incentive plan it is possible to increase the productivity of a team as well as generate a feeling of belonging to the company through different competition mechanics (team, individual or against oneself, trying to exceed the established objectives).
Incentive and sales motivation programs are generally based on a technological platform that users (company employees, sales representatives and teams, vendors, distributors, distribution networks, intermediaries, etc.) can access and validate their sales, participate in games, find out their position in a ranking, etc., and accumulate points that they can later redeem in a catalog.
The catalogue of incentives
The mechanics of the incentive plan are very important, as they must encourage participation and make it enjoyable and fun to attract users, but there is little point in developing and working in depth on a mechanic without doing the same with the incentive catalogue.
The catalogue can include everything from the brand’s own products to all kinds of physical or digital items. Among these digital items we can find the so-called vouchers , e-codes or exchange coupons, which can be redeemed in exchange for a discount or an electronic service such as streaming. In the incentive building consumer loyalty with sustainable initiatives: the brand’s responsibility in society catalogues we can find vouchers for subscriptions to Netflix or Spotify, among other streaming platforms; gift cards for ecommerce platforms such as Amazon or iTunes, among other online stores.
Vouchers or physical items, which is better?
Generally speaking, the different types of gifts in incentive catalogues will have greater or lesser success depending on the type of programme, its user group, etc. If singapore number the user profile is more inclined to use technology, vouchers or exchange coupons can be a very attractive category to include in the catalogue. Physical items, on the other hand, will be successful among a more general public.
Generally, our own experience with the programs over the years or commercial cycles will give us the learning to. In each case, optimize the gift catalog based on the audience profile and the interests of the company, seeking the balance between the greatest redemption of gifts and the optimization of the investment. Both types of incentives have their advantages and disadvantages, which will be modified by the type of incentive program, the mechanics and the type of participating audience.
The most advisable thing for an incentive catalogue within the framework of a motivation programme is to have a wide variety of gift items, discount codes, etc., which offers the user a wide range of possibilities and generates interest in participating.
