Moreover, in this stage, retailers might have to go beyond optimizing existing pages, opting to create entirely new ones that target intent-based searches. No matter if retailers choose to do one or both of these b2b email list things, optimizations made to a page should include:
Utilizing the primary keyword in the title tag and meta description
Writing content naturally to include the target phrase and semantically-related terms
Using relevant images and filling out the ALT attributes
Ensuring high-quality, informative, engaging copy
The goal here is to ensure that core pages of the website are being optimized however, companies abused the to target the correct keywords and search intent that will generate impressions, clicks and conversions.
That said, while keywords are necessary
and informative, sellers should allow their efforts to be led by intent.
By utilizing tactics to organize and categorize keywords be numbers based on their intent, retailers can effectively apply those terms to the correct pages to enhance their site’s visibility and performance.
