We couldn’t agree more with this tweet. Several of our clients have had success using QR codes to capture leads. They use various techniques, such as print media, adding a QR code for customers to scan in-store. They use these codes to direct people to Driftrock’s lead capture forms. One of our clients, a car dealership, added QR codes to vehicle windows so customers could book a test drive.
4. Video calls instead of in-person meetings or voice calls
Since the pandemic, people have started to rely more on video calls than in-person meetings or phone calls, especially for B2B lead generation, which typically has a longer journey than B2C. According to McKinsey & Company, 9 out of 10 B2B decision-makers agree that video will be phone number lead used starting in 2021. Customers and sales teams can talk from anywhere and save time by not having to travel. Video calls are a better alternative to phone calls, as communication is much more natural and expressive over video.
There is a huge amount of data available today. Companies are overwhelmed by it and fail to use it efficiently. Some platforms cnb directory and software can help product, marketing, and sales teams with decision-making, providing valuable insights and streamlining processes.
Mixpanel
At Driftrock, we use Mixpanel to visualize user behavior on our platforms and gain valuable insights. The interface is easy to use and adaptable enough to allow you to customize it to your needs.
Driftrock
Obviously, we couldn’t leave ourselves out. Our comprehensive reporting, tracking, and dashboard tools can streamline and automate your lead generation process to ensure you save costs, send ads to relevant audiences, and get crucial insights into your dashboard.
Value-Based Marketing
Value-based marketing focuses on the value your product or service will bring to the consumer, rather than old-fashioned, pushy sales. Marketing isn’t just promotional; it provides value and builds customer trust.
A great tool for content is the new tiktok lead gen forms Google Search Console Insights, which tracks the most popular content on your sites and gives you an overview of performance.
Response to the Public is another great tool to learn how you can answer questions and add value to your industry.
