Whether you’re a seasoned marketer or just starting out, these terms will help you navigate the industry with confidence.
1. SEO (Search Engine Optimization)
SEO refers to the process of optimizing mexico phone number list websites to rank higher in search engine results, improving visibility and organic traffic.
2. PPC (Pay-Per-Click)
PPC is a digital advertising model where china business directory businesses pay a fee each time their ad is clicked, commonly used in search engine ads.
3. CTR (Click-Through Rate)
CTR measures the percentage of users who click on a specific link or ad after viewing it, indicating engagement levels.
4. Conversion Rate
The conversion rate represents the top sms marketing strategies for small businesses percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter.
5. ROI (Return on Investment)
ROI calculates the profitability of a marketing campaign by comparing the revenue generated to the costs incurred.
6. Engagement Rate
This metric evaluates user interaction with content, including likes, shares, comments, and overall participation.
7. Email Marketing
Email marketing involves sending promotional messages to targeted audiences, often used for lead nurturing and customer retention.
8. Content Marketing
A strategy focused on creating valuable, relevant content to attract and engage audiences, building trust and brand authority.
9. Social Media Marketing
Social media marketing leverages platforms like Facebook, Instagram, and LinkedIn to promote brands and connect with customers.
10. Retargeting
Retargeting allows businesses to show ads to users who have previously visited their website, increasing conversion opportunities.
