Thousands of brands have already entered TikTok and are actively promoting their services and products there. Why and how they do it, let’s figure it out.
The main feature of TikTok is its format.
All content of the social network consists special database of short viral videos that grab attention from the first seconds. There is a musical background, which also increases the frequency of video viewing. Videos are often filmed as part of various challenges, flash mobs. This is also why they are quickly picked up and spread across the Internet.
According to statistics,
Users spend about 2 hours a day in the application. They open it up to 7 times a day. The social network is developing very actively. Brands and opinion leaders have picked up the trend and are now rushing to conquer the popular platform to get free and high coverage.
In principle, to successfully fly into TikTok and get into recommendations, you don’t need to do anything complicated. Everything is simple and quite obvious. Let’s go through it point by point:
- Background and quality of shooting . Do not forget that we are talking about visual content, so the quality of the picture is in the online ili virtuelna zajednica first place. Create beautiful and attractive content, i.e. work on the background for shooting, set the light correctly, etc.
- Hashtags and description . Thanks to the description of the video, you encourage people to comment, you can even say that you provoke them. Hashtags always have a positive effect on the work of algorithms. Therefore, put thematic hashtags and write a short description when you post a video.
- Regularity . A very important criterion for staying visible and increasing views. This should especially not be forgotten at the initial stage. In order for the TikTok system to provide views regularly, publish videos at least one per day.
- Prohibited content . Before recording a video, study the rules of the social network and adhere to them so that your efforts are not in vain. Due to violations, videos can lose a large share of coverage.
- Feedback . Always respond to user agb directory comments. Having feedback has a positive effect on both new visitors and those who have been with you for a long time. In addition, the answer will make the user return to the video, which will add views and activity.
- Paid advertising on TikTok . Use it to promote existing videos on the page, and also connect the site to work. Since 2020, Tik Tok’s attractiveness in terms of advertising has become much higher. The social network launched the TikTok Ads Manager advertising platform, which opens up great opportunities for small and medium businesses.
Are you already interested in promotion in this unique social network? We wish you good luck and creative approaches to creating videos! Don’t forget to contact specialists in this field who will help you get better results in less time.
Bottom Line: Should You Promote Your Brand on TikTok?
Promotion in TikTok for business will be an ideal option for those companies and brands whose target audience actively uses the application. If we take age as the main reference point, then the picture in RuNet is as follows:
- 26.1% — 25–34 years old;
- 18.6% — 12–17 years old;
- 17.5% — 35–44 years old;
- 15.4% — 18–24 years old.
- 22.4% are 45 years and older.
That is, it is wrong to say that only children use TikTok. Moreover, the age of the platform is gradually increasing. If your potential clients are on TikTok, be sure to use this platform. This is a current trend that modern marketing is using to the fullest. And the trend will only continue to develop.
If you already have a promoted website and your brand is represented in all popular social networks, promotion in TikTok will not be superfluous either. Spend a few minutes creating a profile, work on creative content, find influencers for collaboration and be on trend.