This is why long-tail keywords

Since it was theorized in 1997 by John Audette and Bruce Clay. SEO or search engine optimization has undergone profound changes. On the other hand, a discipline that aims to perfect contents and web pages to allow them to stand out from the competition can only constantly evolve to follow the transformations of the search engines themselves. New algorithms and new ways of carrying out online searches, just think of voice search, make new techniques and systems necessary to emerge in SERPs. Search engines are now able to interpret complex queries. Recognizing the meaning of sentences and the context within which the words are placed . This is why a good SEO strategy.

keywords with a high search volume

cannot ignore the so-called longtail keywords . These long-tail keywords. Despite their more modest search volumes, are in fact perfect for TG TO DATA generating high-quality organic traffic. According to estimates, 70% of searches on Google are represented by longtail keywords. Queries made up of at least 4 words. In this article we will go from defining what a long tail keyword is to discovering the advantages of using these keywords for SERP positioning. The role of keywords Anyone who approaches the art of SEO out of passion or work quickly discovers that search engine optimization cannot exist without keywords .

But what are the relevant keywords for the target audience?

To answer this question you need to dedicate time and attention to keyword reseach and keep in mind that not all keywords are the same . represent highly specific search queries, made up of 4 or more terms chosen by the user to outline a precise search intent. Long tail keywords. As we will see shortly, tend to focus attention on more specific topics than their generic counterpart , short tail keywords. Despite the relatively low search volumes

that make AUB Directory them suitable for reaching small niche audiences. Longtail keywords play a crucial role within an SEO strategy . Without having to deal with too many large competitors. These keywords allow companies to obtain prominent positions on search engines and reach highly targeted users actively engaged in targeted searches. In short, thanks to the use of long-tail keywords.Companies can target users who are potentially ready to convert without having to fight against disproportionate competition.



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