Large brands have recognized that immersive experiences win in retail, but the intimacy and personalized care of small businesses is hard to scale. Many new business owners launch alone and fill every role in the business, including customer service. Without the layers of management and corporate policy, small business owners can make their own rules. The good ones will bend over backward for each shopper—because every customer matters when you’re small.
Every customer matters when you’re small
Shopping with small businesses is often a point of discovery. Smaller, local, and handmade goods brands often can’t fulfill wholesale orders for larger chains, and their goods generally can only be bought direct from the business’s own website or sales channels, or in independent retailers. Where department stores win on czech republic mobile database volume, small businesses shine in diversity and uniqueness.
5 ways to support small businesses while social distancing
There are many ways your dollars—not being spent on bars or movies—can be diverted to small businesses. From pandemic survival basics to unique gifts, independent shops have you covered. Now that you know why supporting small businesses is important, here’s how to do it.
Discover new brands
Take a look around while you’re out walking in your neighborhood. Is there a small grocer you haven’t noticed before? An independent bookstore you haven’t visited? Check with neighbors and review sites to discover local businesses that may become your new favorites.
You can also download the Shop app. It not only tracks all your orders from all online sources in one place, it’s also a great way to discover local and curated businesses and get notified when your favorite brands have new products in stock.
2. Buy gift cards
We’ll get through this. And domenic calabria partner-owner once the lockdowns have been lifted, you’ll be back to your usual routine, visiting your favorite sandwich shop, taking a hot yoga class, or buying candles at the maker space. Help your usual be numbers haunts make it through the lockdown by paying for products and services in advance. Check their websites to see if they offer gift cards or class packs.
On Instagram, Good Neighbour founder Aziz Alam says, “We will dearly miss seeing our wonderful neighbours during this challenging time. As a small, family owned business that relies on foot traffic to keep things running smoothly we greatly appreciate your support [online]. Gift cards can also go a long way.”
