What makes her content on TikTok unique is that she remains herself. A human being. She shares her feelings and experiences without imposing her personal opinions. This balance ensures authenticity and reliability, while still staying within professional boundaries. Because sharing a vacation to Curacao on social media is possible, as long as you think carefully about when and how you do that.
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Kim’s strategy is not limited to responding reactively to messages. She also takes the initiative to present the police in an accessible way. By phone number databaseanswering her DMs as a police officer, supported by the expertise of her colleagues, she provides reliable information in an accessible way.
One step further
Kim’s creativity sometimes goes a step further than what the communications department has in mind. She thinks outside the box, with an arsenal of concepts in her accounts, always ready to take action quickly. She constantly looks at the questions people ask her about her posts, and answers them. Then she dives into her box and makes 10 videos in 10 minutes, surprising many colleagues. This flexibility is crucial in a medium that is constantly changing and evolving.
We have to remain neutral
And I think that is more than normal, because that is what you are the police. There are questions about whether you are pricing: from around $5 per month allowed to work for the police with long nails and what a police officer eats. But they also asked: what do you think of the farmers, during the farmers’ demonstrations. I gave a very simple and accessible answer to that, I have nothing against farmers and farmers were allowed to demonstrate, but there are certain regulations and legislation regarding a demonstration. – Kim van der Weij
Kim knows exactly how to make TikTok videos and what message she wants to convey. She finds creating new content both fun and very easy. european union phone number From carefully choosing audio or music to coming up with texts, she does everything with a keen eye for engagement and relevance. She also guarantees the privacy of those involved in her work, a crucial aspect of her role.
