will want to do is evaluate the top results produced by Google for the keywords identified. This process will help sellers to establish the user intent of the search (or what Google has deemed the most relevant results, at least).
A variety of tools that merchants
can utilize to avoid analyzing the SERPs manually. However, it is worth country email list conducting the manual legwork and asking probing questions such as:
What types of sites rank for this keyword (blogs, reviews, retailers)?
What type of content is featured (landing pages, articles, product pages)?
Are any SERP features present (Answer Box, Knowledge Graph, etc.)?
What related searches are shown at the bottom of the SERPs?
By asking these and similar questions, retailers will be capable of uncovering discover how to boost sales through social media important information about the intent of the search, as well as tactics that will enable them to better align their pages with the user’s end goal.
Apply the Knowledge Earned
Now it is time to take the findings uncovered thus far be numbers and begin to optimize landing, product, content, and other essential ecommerce pages to address the intent of the user’s search.
