Felix: Demonstrating revenue was the biggest source of establishing trust. What initiated that trust?
Eugene: My answer was usually fairly simple. Throughout the years we’ve developed amazing keyword analysis. We’re not going to target the same keywords that everybody else is. The brands that we currently carry from The quickest day one, you’ll see a revenue spike. We’ve learned over the years what keywords work. We’ve done a lot with negative keywords.
When we were trying to push refurbished a little bit more–we might still rank very high–but when you tapped in “refurbished generators” on Google, we were the number one result. We were the first and second results. It was our main page and then our generator page.
Felix: This was all ads?
Eugene: This is just organic. Because there’s not a lot that did the refurbish, we were able to just through our keywords essentially. Because there’s not too much competition, we were able to rise pretty high organically with those keywords. It was a combination of the two. We were even okay with a probationary period for them to see what we can do. Sometimes it worked and sometimes it didn’t. Even with the sales that we do today, there are still brands that aren’t giving us accounts.
A couple sitting on a picnic table outside of a RV along with a power generator.
For FactoryPure it was also costa rica mobile database important to end strategies that do not scale like SEO and blogging. FactoryPure
Felix: Looking at your popular items, you have a coupon code provided right there on the product page. Is there a psychological motivation behind doing that?
Eugene: There definitely is a point. Some products we’ll put a coupon code regardless, because people ask all the time for discounts on the product–it saves that question. Other products are MAP products so you can’t actually advertise it in Google below a certain amount, but you can still sell it below a certain amount. Those are the two reasons. For some of the products, the reason that we put the coupon code in there is because we can’t actually advertise the product lower than what it’s listed for.
The paid acquisition strategy that prevented wasted dollars
Felix: You had great success with Google ads. For someone who is completely new to paid acquisition, where should they begin?
Eugene: Anytime that you’re selling a product, Google shopping is a very easy place to start. Essentially, through Shopify you have a data feed of all your products that can get imported into Google. It’s very easy. You simon cole chief can throw all your products into Google and start getting traction that way. You don’t have to create manual individual ads like you do if you’re going to do text ads. With shopping ads, you can throw the whole data feed in there.
When you do that you be numbers need to have a hierarchy for your campaign. I would say hire an ad agency to set that up for you, and then you can manage it yourself or you can pay them to manage it individually. What can happen is with Google if you’re not targeting the right keywords, or removing keywords that don’t convert, it can get very, very expensive. They have what’s called negative keywords in your ads where you can put negative keywords that won’t show up if somebody’s searching those keywords.
