Add payment info Someone adds their payment info during the purchase process. Make purchase : Someone has complete and has purchase a service/product. Lead or sales contact: Someone registers on your website for something that can lead to a sale. Complete registration or registration on the website: Someone fills out the registration form on your website and becomes a user on your website. Custom conversions If standard “events” are not enough for you, it is also possible to use customize “events” from Facebook advertising, where you can create different criteria yourself. Custom conversions use URL rules base on specific URLs or URL keywords. For example, you can use the Facebook Pixel to track a specific product or product category.

Addition to custom conversions

Rather than tracking the entire content of a homepage, which helps, for example, to separate dog people from cat people. Before you can use custom database conversions from Facebook Pixels, you nee to help Facebook understand the details of the “event” you want to track. To do this, go to your Facebook Ads Control Center and go to Custom Conversions and click the “ Create Custom Conversion ” button to define your own custom conversions using URL rules. In, you can add various parameters to standard “events.

Give your Pixel a name

These parameters allow you to customize the standard “events” in several different ways, for example: How much of a conversion is an “event” worth? Product name, category or product ID The number of items someone adds to their cart A specific search AUB Directory term Customer registration status Now that you know what you can track and why it’s so important to do it, it’s time to create your Facebook Pixel and put it to work on your website. Step 1: Create your Pixel Once you are in the Ad Control Center, click on the hamburger icon and select “Pixels”. Press “ Create a Pixel”., agree to the terms and click.