The company newspaper or company magazine is an effective communication tool within a company. It discloses information to employees about the life of the company such as the latest key figures, results and recent successes, internal events, new offers of a service, etc. In short, it is possible for your company to become its own media ! Its main advantage? The company newspaper represents a direct communication channel with employees, which promotes the transmission of information and messages.
In addition it helps strengthen
ties between employees ! Note that in 2024, many employees are demanding transparency and direct accessibility to information. In this dynamic, the internal newspaper is an excellent opportunity to liven up your corporate life! What would france whatsapp number data content written by an expert pen be without quality layout? The Pierrot agency supports you in creating your editorial charter ! Contact an editorial agency Internal journal: principles and definition The internal company newspaper synthesizes the latest news of a company in a single document.
It represents an essential element
in a company wishing to communicate important information in a more fun and interesting way than through a simple e-mail. Its content is varied, it can deal with upcoming events , the latest figures , presentations on teams , etc. The information it contains depends on the message that the company wishes to convey, its objectives , as well as the tone used. In this sense, it is recommended to set up an editorial line in order to define the identity of your content.
For example the airline Air France
offers a monthly digital newspaper covering recent or future news of the company. Its name? The accent! It also presents topics highlighting the company’s teams in order to promote them. L’Accent: the internal magazine of the airline Air France buying house b However, a question arises: which format should you go for? Paper or digital ? This question can lead to several answers. The wisest choice will mainly depend on your employees’ consumption habits.
To choose the right format for your
newspaper, you should ask yourself: are your employees attracted to digital? Do they have access to digital tools? Should you choose the traditional how to properly account for purchasing electronic route with a physical newspaper or the modern route with digital? To get your answers, conduct a survey among your employees! Which format to choose between the paper newspaper and the digital newspaper?
