- Cold calling;
- LinkedIn outreach;
- Sending sales emails.
Now let’s define each of these techniques in a little more depth, so you know why they are so effective.
Cold calling
In B2B sales , cold calling involves making phone calls to people you think might be interested in your product or services, even if they aren’t expecting your call.
It’s considered one of the most common outbound telegram number database sales techniques. Although it’s a bit old-fashioned, it still works today, especially in B2B.
The goal of a cold call is to identify if the lead is qualified, schedule a meeting with sales representatives, and close the deal.
To ensure your cold calling goes the right way, here are some tips you should follow:
- Do your research: Before contacting someone, make sure you know everything about them and their company. The more you know, the easier it will be to have a meaningful conversation with them.
- Prepare the conversation: Focus on having a db to material good elevator pitch ready, so you can introduce yourself and your company in just a few seconds.
- Be direct : When cold calling, be straightforward about why you’re calling and what you’re offering. Be prepared for rejection, but don’t let that stop you from reaching more people.
- Follow up: After your call, be sure to follow up with an email or LinkedIn message . This will help keep the conversation going and increase your chances of scheduling a meeting. Plus, multi-channel prospecting is proven to work. And you can do it easily if you use LaGrowthMachine !
LinkedIn outreach
LinkedIn outreach is a strategy that involves connecting with B2B leads on LinkedIn , building relationships, and ultimately selling them your product or services.
It’s similar to cold calling, although the main difference is that you’re reaching out to people through LinkedIn, rather than by phone.
The goal of LinkedIn outreach is to generate more qualified B2B leads (MQLs) and convert them into customers.
To ensure your LinkedIn outreach is on the right track, here are some tips you should follow:
- Research your lead: Just like with cold calling, you’ll need to do your research before contacting someone on LinkedIn . Look at their profile, see what type of content they share, and what their interests are. This will help you determine if they’re a good fit for your products or services.
- Personalize your message: When sending a LinkedIn message, be sure to personalize it as much as possible. Mention something you have in common, share a relevant article, or simply pay a compliment. This will make them more likely to respond to your message. You can european union phone number also use LaGrowthMachine to personalize your messages .
- Be professional: Even if you’re addressing someone on social media, you should always be professional. This means avoiding any typos or grammatical errors in your message and not being too salesy.
- Follow up: Just like with cold calls, you’ll need to follow up on your LinkedIn messages. If you don’t hear back from someone, wait a few days and send them a second message. If they still don’t respond, move on to another lead.
Sales emailing
Sales email marketing is the process of sending sales emails to potential leads in order to generate more business opportunities.
It is considered one of the most effective outbound sales techniques, as it allows you to reach a large number of people with relatively little effort.
The goal of sales email marketing is to generate more qualified B2B leads through sales email.
To ensure your sales emails are on the right track, here are some tips to follow:
- Personalize your email: When sending a sales email, be sure to personalize it as much as possible. Mention something you have in common, share a relevant article, or simply compliment their profile. This will make them more likely to respond to your message.
- Be direct and friendly: Sales emails should be short and to the point. Get straight to the point and don’t include unnecessary information. The goal is to engage the recipient, not bore them! If you use LaGrowthMachine, our support team will help you craft your messages to get the most out of them.
- Include a call to action: Every sales email should have a CTA, or call to action, such as scheduling a meeting or requesting more information. This will help you move the lead down the sales funnel.
And don’t forget: Test, test, test! Until you find what works best.
