It is necessary to keep the target engaged by offering content and information of interest to them until they are encouraged to convert. and engagement strategy based on the use of digital channels is mainly based on 4 key elements: The size of the target audience The possibility of targeting messages The permeability and integration between channels Performance measurement through specific KPIs You might be interested in: “
They are individuals who are exposed every
Integrated communication: phases, tools, methods” Focus on potential consumers However, potential consumers, the object of africa email list a multi-channel strategy, are not people who operate exclusively within a digital context.day to a plurality of messages and stimuli through an ever-growing range of online and offline channels, which accompany them throughout the day. In some cases these messages also arrive at the same time (e.g. use of second screen) and move freely between them, creating an even richer and more complex path than the merely online one.
Message targeting and KPIs targeting_of_messages_and_kpi
The technological development of “traditional” means of communication, now increasingly hybrid, provides the possibility of combining the classic benefits of offline means with some of the typical characteristics of planning in online means described above. AUB Directory Above all, the possibility of targeting messages and measuring performance based on specific KPIs. For this reason, it is now not only simpler but also more effective to develop integrated communication strategies capable of intercepting the target audience through the greatest number of touch points among those available, whether online, offline or hybrid. You might be interested in.