After Kotler and McCarthy, we have heard many comments about the new Ps, which should be added to the concept. Especially when we think about an increasingly connected and demanding world.
The need for more Ps
To ensure the definition of an increasingly complete and integrated marketing plan , other issues that go beyond the 4Ps must be taken into account.
Ensuring that what I am putting on the market will reach and be consumed by my target audience is much more than simply talking about points of sale, promotion, price and product.
Currently, the 8Ps methodology of Digital Marketing is the most widely used internationally.
The 8Ps of Marketing are the sum of the four belize mobile database previous ones (price, point of sale, promotion and product) with the addition of: people, processes, presence and productivity.
Do you want to know what each one means?
People
Knowing where to promote your brand or how to reach your target audience is very important. It all depends on marketing , but also on the analysis of your persona’s behavior.
But rather than talking about people , we are talking about a factor of extreme importance for the business. It is useless for communication to reach your target audience and for them not to be well assisted when they come to you to buy your product.
To serve well is to receive well, to listen to their needs and to find the best solution for them. The need to create empathy with the public is enormous!
Therefore, caring about people is fundamental to your business. And that means hiring well, training, empowering, motivating and directing your efforts towards customers.
Each service requires a different skill with people. You may have a more consultative customer service, a more discreet one, or perhaps a more cheerful and extroverted spirit.
Processes
This item represents all the workflows, procedures and methodologies that must be used by the company.
Here are some points to consider. The first point this state law empowers consumers to is the importance of processes for good customer service, that is, delighting and delivering the best user experience they can have.
Increasingly, we have to be concerned with this and how it relates to all of those we talked about earlier in terms of “people.”
Processes are also important internally: Who is responsible, why, when to do each of the activities and how to do it.
These are the processes that guide us on what we should or should not do. They are necessary to reach a level of standardization that is important for the internal and external deliveries of any company.
Other necessary processes are administrative, which are not so directly included in the 8Ps approach, but must still be carefully studied so that the company is not left unprotected or bureaucratic.
Presence
This pillar is also known as “physical evidence or palpability” and relates to the observation of the environment in which the service is provided or the product is sold. It is the way in which the company interacts with that community.
And all the points are important, that is, everything we already talked about in “people” and “processes”, in addition to the visual presentation, devices, material inputs, how to interact with the client, etc.
The company must also decide what its strategic positioning is.
If the product is sold cheaply and made at low costs, then should it be sold on a large scale? Or if the company is looking for distinction, can it therefore charge more for each piece sold, since it is something exclusive?
All of this goes back to the P of “point of sale/place,” but it also means determining which segment you are good at, where your product has the greatest place, and what the best strategy is for it.
All of this contributes to the presence that your brand yearns to have.
Productivity
This pillar is also known as performance and quality. With this item, we can talk about the success that your company has had, or not, in the market.
The first step is to define KPIs (key performance indicators) , which represent the key indicators that your company must measure throughout each cycle, whether daily, monthly, quarterly, etc.
Defining these indicators and tracking them on a daily basis in your company is extremely important. Only then will we know if we are achieving our objectives and how we are doing in the other 7Ps mentioned here.
And if not, what should we rethink? How should b2c fax we rethink it? These indicators will show you what to do, or at least give you ideas on how you should start.
Business goals are typically related to finance, sales, revenue growth, and revenue growth, but they can also be directly connected to the other pillars.
That is, how many people will find you from the point of promotion you defined at the beginning? What is the value that people perceive in your product?
When and where to think about the 8Ps of Marketing?
If you are opening or re-establishing a business, you have probably made a business plan. This plan consists of defining some basic premises to set out in search of the success of your venture.
These premises include financial, human and marketing information.
In the marketing plan, some information must be included and this is where the Marketing Mix comes in.
Defining the 8Ps is about planning your business and, mainly, everything that has to do with your product or service.
In the end, there is no business without a product. The product is the reason for any business’ existence and planning it well can make all the difference in the success of your business.
