Through the Google Ads digital advertising boost sales program, businesses can create online ads that help them achieve a boost sales variety of goals, including increasing sales, reaching potential customers, driving traffic to their website, gaining recognition, and expanding their brand reach, among others.
For the campaign to be successful and much more effective, it is necessary to configure several options that will depend greatly on the type of business and its scope.
This is also necessary for Google to approve the ad’s publication, as it verifies certain data such as images, titles, keywords, price, location, language, among other attributes.
A well-and Google Ads account, working to its full potential, will deliver 100% performance, giving you a better position and greater visibility over your competitors.
PPC Settings in E-Commerce
Product price and image are key aspects of e-commerce shopping campaigns. Therefore, it’s to make the following adjustments:
Test product images on Google Shopping
Your product images can be crucial in generating a sale. It has even been that they can improve brand perception and greatly influence buyers’ decision-making.
To have images of your products that stand out, you should access Google Shopping, search for competitor product images using keywords , and you’ll have a reference for how yours should look.
Reduce the price in the feed
Reducing the price of a gambling data hong kong product or service has been proven to double the click-through rate , as people always choose the cheapest listing, which also increases visibility.
Change the digits at the end of the price
Some studies have that buyers are more to numbers that end in odd numbers, with 7 and 9 being the actual results could differ materially from those indicat most attractive , so if you include one of these final digits in the prices of your products or services, you can increase the number of clicks and buyers.
PPC adjustments for national and regional service providers
As its name suggests, this type of adjustment should be by companies that offer training, services, or products sault data nationwide. It is on the keyword they choose and the language in their ads.
Use the buyer’s keywords
If you write unique ads for each of the keywords your buyers type in searches, you can get twice as many clicks and the same amount of profit—or even more.
Use keywords in landing page headlines
If you use keywords on your landing pages, you can get more traffic and purchases than you would from ads.
