Lever #1: Your lead magnet
If you want to build your email list, the first big lever is your lead magnet.
Many people think they have different lead a good lead magnet that works well, but the oman email list truth is not in your guess, but in testing it.
Therefore, simple to-do: create a new lead magnet and do an A/B test.
For example, run a lead magnet for a month and see how high the conversion is.
If you are wondering:
What is a lead magnet?
This could be, for example, a free eBook.
Yes, it is a magnet to generate leads, that is, to generate contacts.
“I give you my e-book, you give me your email.”
It’s a simple swap that you then make.
Because if you just say, “Subscribe to my newsletter,” that’s a bad trade.
That’s why this call to action doesn’t work.
But you have to have a strong call to action with an exchange.
An exchange that is so valuable, where your e-book is so valuable that you could easily sell it for 20-30 €.
But you give it away for free in quotation marks in exchange for the email.
I know there are rules with GDPR and so on.
You just have to make it clear that people are subscribing to the newsletter cuba leads and so on, no linking allowed.
This means you cannot simply say:
“Hey, enteryour email here to get the book”
and suddenly they’rnstantly getting newsletters That means from you.
Instead, you have to make it clear that they are subscribing to a newsletter choosing the right crm acquisition approach nd, as a gift, they will receive this e-book.
